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Skippable YouTube Ads Explained | YouTube Ads | YouTube Ads Course 2020 | HBA Services

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You are in the read-only mode. Close
00:00.0
00:03.3
So from now onwards, we are going to study the types of Youtube ads
00:03.4
00:07.4
and in this video we are going to examin skippable Youtube ads
00:12.2
00:14.3
Assalam o alikum, welcom to your channel HBA services
00:14.4
00:18.1
So in this class of Youtube ads course we are going to study Youtube skipable ads
00:18.2
00:24.0
So if you have followed my previous video in which I told you how to make Google ads account
00:24.1
00:29.1
and how you can claim 45$ directly from Google
00:29.2
00:31.7
not seen yet? I knew you haven't seen it
00:31.8
00:34.0
watch that first, its very usefull video
00:34.1
00:39.1
and those who followed that video, interface similar to this one would be visible to them
00:39.2
00:47.0
not similar? No problem just click here on the campaign
00:47.1
00:51.9
After that simply click here on this '+' icon
00:52.0
00:54.3
and from here select new campaign
00:54.4
00:58.8
and here new options are visible asking to set your campaign's goal
00:58.9
01:01.5
so here we are talking about skippable Youtube ads
01:01.6
01:07.7
so that option will be available in leads, website traffic, product and brand consideration, brand awarness and reach section
01:07.8
01:11.4
Now if i click here and select video
01:11.5
01:14.4
and here you can see skippable inscreen ads option is avialable
01:14.5
01:19.3
these ads are generally longer then usual, mainly 1 to 2 min
01:19.4
01:23.5
the reason is that when your are watching or running skippable Youtube ads
01:23.6
01:32.4
even when skippable ad is visible to you on Youtube, after four to five sec you get an option to skip the ad
01:32.5
01:36.7
and after 5 sec you are given an option to skip the ad
01:36.8
01:43.8
and secondly you get charged when your ad is visible for complete 30 sec
01:43.9
01:53.1
when ever a client watch your ad for 30 sec, whatever bid you've selected, Google starts cutting your payment accordingly
01:53.2
02:01.0
however you need to keep in view that whenever you are working on a skippable ad for yourself or for your client
02:01.1
02:05.9
then your ad's first 5 to 10 sec should be more engaging
02:06.0
02:13.0
the reason for that is, if a user saw your ad, but after 5 sec he quickly clicks on skip ad
02:13.1
02:16.4
then your budget utilization will be very high means if your ad
02:16.5
02:20.2
is not engaging and If your ad is not being viewed much
02:20.3
02:23.8
and people after 5 sec quickly click on skip ad
02:23.9
02:25.4
then you have to pay more
02:25.5
02:32.3
For instance, lets consider if your ad engagment is high then may be you are paying 1 rp per conversion or per click
02:32.4
02:41.1
but if your engagment is too low then may be you are paying 5 rp to 10 rp per click or pr conversion
02:41.2
02:44.8
depending upon your targeted keyword or a company you are running your ads
02:44.9
02:47.0
so it is dependent on many factor but
02:47.1
02:49.6
your ad should be engaging
02:49.7
02:54.9
Now you have seen these ads in the start mid or at the end of the video
02:55.0
02:57.6
depending upon how much ads are being set up by the Youtuber
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02:58.5
whether it is a longer video or a shorter?
02:58.6
03:01.8
but if video is too short then it possible that this ad would not be visible
03:01.9
03:06.2
for instance if a video itself is of 10 sec, then this ad ofcourse wont run
03:06.3
03:12.4
So it depends on video length and how many ads are being set up by the Youtuber
03:12.5
03:14.8
then these types of ads would be visible to you
03:14.9
03:19.3
and these types of ads are also available on other Google's partner platforms
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03:21.5
like on apps
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03:25.7
sometimes these skippable ads are visible there too
03:25.8
03:29.3
So guys this was today's video in which I've discussed Youtube skippable ads
03:29.4
03:35.4
I am making these videos too short, not adding too much details so that you guys watch it completely
03:35.5
03:39.2
so watch this video completely, that would be the output of our hardwork
03:39.3
03:41.8
i am not stretching these videos too much,because you start getting bored
03:41.9
03:44.4
and don't watch the video completely and it causes loss
03:44.5
03:48.9
it hurts and cause pain too, that we have worked so hard, even then people didn't watch it completely
03:49.0
03:50.2
so that's why these are short videos
03:50.3
03:53.5
as soon as we complete all the types of Youtube ads
03:53.6
03:59.0
and then we'd examin how a complete campaign or an ad is initiallized and run
03:59.1
04:02.7
so don't worry, if said its a complete course then it is.
04:02.8
04:05.7
Now if you liked this video then give it a thumbs up,new to the channel then subscribe
04:05.8
04:08.0
will meet you in the next video till then
04:08.4
04:09.5
Allah hafiz
04:09.6
04:09.9