ET Catalyse Episode 04: Cracking the code for marketing to millennials and GenZ

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How do you appeal to the millennial mind and crack the GenZ code? Join us as we speak to an expert panel to understand how they tailor their marketing strategy and do they go by guts or data. The 'online' generation is best reached via digital route, with brands vying to be part of their cultural conversation. But what really works on digital? This and much more, in our fourth episode to unravel the true 'young-at-heart'.

Panelists : Divya Dixit, SVP, Marketing, Analytics and Direct Revenue at AltBalaji; Ankur Ogra, Director Marketing, Grofers; Navin Shenoy, Head of Marketing – Youth, Music and English Entertainment, Viacom18 and Angad Bhatia, COO, Indiatimes Lifestyle Network, Times Internet.

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YouTube url:	https://www.youtube.com/watch?v=qkTgpmuxT7c&feature=youtu.be
Created:	27. 7. 2020 05:39:44

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ET Catalyse Episode 04: Cracking the code for marketing to millennials and GenZ