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Assalam o alikum welcome to your channel HBA services
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So in today's video we are going to discuss about bumper ads, banner ads or non video formate ads
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and besides we'll discuss outstream ads and sequence ads
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So today's video is the last video of types of Youtube ads
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we'll discuss banner ads, bumper ads, outstream or even sequence ads
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what is their purpose, why are they used so much
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i am going to share an over view in this video
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Now lets first of all discuss bumper ads
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If the ad video is less than 7 sec
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5 sec, 6 sec or 4 sec, or its too short ad
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then that falls in the category of bumper ad
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it is also like a non-skippable ad but it is less than 7 sec
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it is very short and very rare ad
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it is like a non-skippable ad, user cannot skip it until it is completed
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it is used to convey very short message, and usually used for brand awareness
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let us first understand the purpose of Youtube ad
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the main purpose of any Youtube ad, or any company's reason of for using Youtube ad is brand awareness
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to aware people about their brand, and to reach maximum audience
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Youtube ad is not that much beneficial for conversions and sales as compared to Facebook
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For this purpose running Google ads on website is more beneficial
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the main reason behind ads is to reach maximum audience
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it has a basic reason
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if someone is using Youtube then his main purpose is to watch a video
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for entertainment or to learn something
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or to find the solution for any of his problem
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so his main motive is to watch a video, gather some information and then leave
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he won't have any intentions to watch an ad and click it
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it does promote if you target effectively
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you get the sales, people sell their courses too
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these all happens here, m not saying that this is not possible ,of course it is possible
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but if you want more astonishing results you can use Facebook or even instagram
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you can choose Instagram to promote your services
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instagram ad is one of the usefull tooll if you want to promote product and services
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if you use it sensibly
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other than this you can use Google ads too, where you'll find more conversions as compared to Youtube
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Second type of ad is banner ad
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banner ad is a non video ad, it is a banner like an image
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and is only visible on the desktop
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you might have experienced if you have seen videos on a desktop
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that a small strip like banner appears on the bottom
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it is also used for brand awareness, as i already told you
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For instance if a new mobile is launched, then non-skippable ads would be visible
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in which they run a complete comercial ad of a mobile brand
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spreading awareness that our new mobile has been launched
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describing its features in a small video
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their mind set and their goal is to spread awareness not to gain conversions
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and due to this awareness they gain conversions from other platforms like Facebook
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so awareness is an important part of the marketing too
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other types are out stream ads or sequence ads, which are moostly visible on different websites
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it is like a short video ad, you might have seen it many websites
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out-stream ads are also cpm based
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but they are time based means
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your ad is shown and someone watched it for minimum 2 sec
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then you gain one impression
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In normal cpm cost is charged per 1000 impressions
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but in out-stream ads whenever your ad is watched for 2 sec it adds one impression
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if someone just scrolled down without watching your ad even for a sec, then it doesn't count
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it's also an important and usefull option for brand awareness if you want to promote your videos
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it is a short video ad, same is a sequence ad
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my main aim in this course was to aware you all about skippable, non-skippable, discovery ads
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and further we'd see a detailed video on a discovery ads
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how can you promote videos, for your client and for yourself through discovery ad
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so this video ends here with coomplete types of Youtube video ads
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now we'll further see and learn how to properly run an ad on Youtube
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what are the necessory steps and requirements, will see this in further videos
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So guys this was today's video, hope you liked it
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if you liked the video then give it a thumbs up, new to the channel then subscribe
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will meet you in the next video till then
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Allah hafiz
