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Hi this is your Digital Gilbert speaking, I could not come on the recent days because of some work. But today I came up with some potential news for you guys.
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For the new year, I came up with happy news, So what’s the happy news? In 2020, what kind of optimization should you do to your websites?
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Because, we would have identified even after a many number of website optimization also, we could not increase the ranking of the website.
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Moreover, you also wonder what kind of optimization to be applied to make it ranking in the first page of google?
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Hence, a solution to all of this, I made a video on what google is actually expecting on SEO aspects i.e today we are going to discuss SEO trends for 2020. Let’s get into the topic
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So, here are 6 SEO trends in 2020, implementing these 6 points in your websites can actually feel the increase in ranking of your websites.
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So, if you have any doubts in the discussion points, feel free to comment in the comment box, and I will discuss it in detail in the next video.
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Long-Tail keyword searches produce high CTR than Generic Searches We mostly focus on short-tail keywords as it produces high search volume, but long-tail keywords has its own potential customers and the exact audience
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So give importance to Long-tail keywords, has it produces high CTR (i.e Click-through-rate). So to increase the no-of clicks, write long-tail keywords in an attractive manner.
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So, to discuss long-tail keywords in detail, I will put another video. Here, you just implement these long-tail keyword approaches in your Meta-title and Meta-description to increase your ranking and click through rate.
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FAQ schemas, Breadcrumbs (Schema Markup Continues to be important):
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Scheme Markup is now more virally discussed in the digital marketing field.
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So no way, if you want to improve your ranking of the website, optimize your site with every individual scheme including FAQ schema, Breadcrumbs schema etc
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If you implement this, you can increase the ranking of your website gradually.
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On-page content improvement continued to be the most effective SEO tactic
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So, every year update/ trend, on-page optimization always exists in the list. This is because search engines can only understand us if we optimize our site as per customer satisfaction.
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Hence on-page optimization is a must for a website as per search-engine to identify you.
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So for on-page optimization, you can optimize through Meta-title, Meta-description and heading tags, whatever it is.
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When talking about heading tags, we all do is keyword stuffing. So, instead of keyword stuffing, for on-page, optimize your website as per customer intention searches.
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Featured snippets remain big elements in SERP.
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Featured Snippet which is zero-search result. Optimizing the content to appear in search snippets for zero positions.
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For this featured snippets, you can collect the questions of your audience and write exact answers to it through blogs. This will make your blog as a Featured Snippet appearing as a zero-search result.
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Revamp the old blog posts with new content & images
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SO, to increase theranking of the website, don’t just leave your old blogs as it is. Revamp your old blog (i.e increase the quality of the blog)
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Hence to make it flexible and visible to your audience, you can write the content in a understanding mannerby adding infographics, promotional based content.
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This is the way, you can give quality content to your audience and increase organic traffic to your website as per googele algorithm.
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Top-Four ranking Factors
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Here, discussed are the ways you can improve ranking of your websites Visits
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To improve the visits, you have to optimize the content and bounce rate Average time on site, pages per session, and bounce rate
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To the end, what you have to do is write high-quality content. Only writing high-quality content can increase the ranking of your website.
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So, without limiting yourself to writing 1500 words, write upto 2500+ words blog, which are the top-ranking in google search query.
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This is because, here the customers spend more time and this decreases the bounce rate, increasing the average time spent on site.
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Hence, implementing all these will increase the ranking of your website according to SEO trends 2020.
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So, if you have doubts in the discussed topics, comment in the comment box. I am ready to make a separate video on individual topics as a playlists.