Assalam o alikum welcome to your channel HBA services

So in this video we are going to examine Youtube discovery ads

In today's class of Youtube ad course, we are going to study Youtube discovery ads

and let me tell you, this is so important

and it is one of the frequently used feature by the Youtubers

why is it so? will tell you further in this video

we'll make a specific dedicated video on this ad

i'll tell you how you can gain high reach, on your or your client's video

and how to gain more views and subscribers

so kindly watch this video carefully

watch other videos too, but watch this with full concentration

Now here we are ,

here if i click on campaign and then new campaign

let me tell you first, in which campaign goal are you gong to find Discovery Youtube ad

you'll find it in product and brand concideration and in create a campaign without a goal

First of all lets see an example first

you have seen this before when you are scrolling on Youtube

a sponsord video with ad written on the thumbnail

or in suggested videos or on a desktop

or even when you search you find some videos on the top

its written on them that this is an ad or sponsored video

Now this feature is frequently used by Youtubers

because you can gain more views in limited budget

You can increase your reach if this feature is used well

here let me show you more example to get it more clearly

here is a video which is being promoted, ad is written here

and here it is a non-video formate ad or banner ad

we'll talk about this later

here's another example when you search, you see some videos promoted like these

this is actually Youtube discovery ad or also called Youtube true video ad

Now whenever you are making a Youtube discovery ad keep these things in mind

firstly, your video's thumbnail should be attractive

Your thumbnail is visible, so if it is not attractive, then you'll not gain more clicks

no clicks means no views and apparently your reach decreases

as on Youtube you know, click is only counted when someone opens your video

so that's why your thumbnail should be attractive

and the second tip is that the beginning of your ad video should be so attractive

if the video you are promoting is not gaining good audience retantion

if people open it and then close it after some time

then your price will increase

whatever your bidding rang is suppose you are being charged from 2 to 10 rp normally

but if your ad is not performing well, and people are not finding it more engaging

Then the price of this bid is higher and more cost is charged

because Youtube or other platforms cares about their user's experience

Youtube is promoting your video even if you are paying for this

but if your video is not performing well then you are charged more

so whenever you promote your video through discovery ad

your ad must fall in the right category and right keywords must be targeted

i'll make a detailed video on it

in which I'll elaborate in detail how to set up a campaign, what are cpm and cpc

how to setup a complete ad

I'll teach you all of these in a complete detailed video

we'd talk in detail, how to do a keyword research for a discovery ad

and how to select a right category

because this is so important

If you sell this service on fiverr, that i'll promote your videos through Google ads and increase the reach

this is one of the best option

to gain more views in low budget

but if you targeted a wrong keyword or selected a wrong category

or thumbnail is not attractive, if so, then video is less appealing

then this ad would probably cost you more

we'll discuss this in detail, but till now I hope you understood

we'll discuss this further in detail

and mostly you are charged on per click

that whenever someone clicks our ad, then the amount should deduct

mostly people select cpc and then run this ad

then it'd be beneficial for you

if you want it to be cpm based,you want to do it for brand awareness and want to increase the reach

and the only thing you want is to aware the people about the product

then you can use skippable, non-skippable ads, or bumper ads we'll discuss this further

but if you want to promote your video and want to increase the views

or to engage more audience

then discovery ad is the best approach for Youtube espacially

else we'll see this in detail in further videos

So this was today's video

I hope you liked it

Spread it out, stingy people

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will meet you in the next video till then

Allah hafiz