(CHOOSE ELDOM'S SERVICES) More and more industrial goods are coming up for sale.

There is a growing trend towards the mechanisation of household chores.

The right atmosphere, the popularity of the shop is determined mainly by sales culture and professional service.

[Man] Let’s go and see the small one.

[Saleswoman] Good morning to you. [Man] Good morning.

[Saleswoman] I saw that you were interested in a refrigerator.

[Man] Yes, we just don't really know which one to choose.

[Saleswoman] I'm not familiar with your premises, but I'll try to help. [Man] Thank you.

[Saleswoman] I would suggest a 40-litre fridge, which is just right for two people and it takes up a small area of the flat,

it's from Polar 40, in a furniture cover it can complement the interior of the flat, room.

It can also be placed in the hallway, this little fridge.

We have such fridges not only in high-gloss casing, but also in matt casing, depending on what kind of furniture you have.

We may also offer a fridge in a white metal casing to be placed in the cooker.

It is a compressor fridge, as I said, with a very nicely laid out interior, very functional. Please, look at the freezer.

And you, sir, will be interested to know that the fridge is French-licensed.

[Man] So what's the benefit?

[Saleswoman] Well sir, with that comes low energy consumption, 0.8 kilowatts per day.

The customer does not always enter the shop with the intention of making a purchase.

[Salesman] Good morning, madam. [Woman] Good morning.

[Salesman] I see you are interested in a sewing machine.

[Woman] Yes, I am interested in a good sewing machine.

[Seller] Aha, I have here quite a large selection of Łucznik sewing machines, these are high quality machines.

As you have probably noticed, they come in a case, furniture casing, high gloss, from straight sewing machines, for example like this one,

through multifunctional machines to automatic ones.

This one, for example, is a straight sewing machine, probably the least complicated in terms of construction,

besides, it is much cheaper.

It is available both in a case and in a furniture case.

I have a piece of material here.

I am now adjusting the stitch regulator lever and sewing, there you go.

On this machine you can not only [unintelligible] seams, but also holes, sew buttons.

[Woman] I'm very sorry to have taken up so much of your time,

but I'm not going to buy a machine today, I'm not prepared for that.

[Salesman] But that's okay, as long as our very nice conversation today

allows you to make the right decision on which of these machines you will be able to decide on, we will....

Even in such a situation, you should be as nice, polite.

Remember that every customer who visits the shop may be a potential buyer.

If the customers are satisfied with the friendly service, they may come back and make a good name for the shop among other people.

The salesperson should give you professional advice and help you choose.

[Saleswoman] May I help you with something?

[Mężczyzna] Well I just wanted to buy something practical for my wife's name day.

[Saleswoman] Please, we'll pick something right away.

How about a coffee machine? It makes great coffee, tea.

How about hair dryers? Domestic, imported.

Maybe something more practical, please.

Maybe this robot, it, for example, grinds coffee, sugar, whips foam, makes light dough.

How about this one?

Except that the more expensive one costs three thousand two hundred and sixty zloty,

but you can buy it in instalments or for union cheques.

[Man] Thank you ma'am, please pack it for me.

Customers are different, just as people are different.

Salespeople should always be polite, regardless of the customers.

They should in a way subordinate themselves to the customer, his needs and wishes.

The salesperson should contribute to creating the right atmosphere, helping the customer to make a purchase.

In ELDOM shops, where we are generally dealing with a serious expense, often of the amount of several thousand zlotys,

where the decision to buy was made much earlier,

the customer is looking for confirmation of their choice.

One should help them to do this without showing our impatience or dissatisfaction.

The sales culture also reflects the sales person's personal culture.

This cannot be forgotten.

There can be no talk of the culture of a person who cannot behave culturally in every situation.

To a large extent, the good name of the shop, and thus of the entire social trade, depends on the salespeople and their work.

(ELDOM OFFERS) [Reporter] Excuse me, sir, good morning, two words about the purchases you just made?

What attracted your attention?

[Client] Briefly, the beauty and expertise of the shop assistant.

[Reporter] Thank you very much. [Client] Thank you.