00:00.0
00:02.1
Assalam o alikum welcome to your channal HBA services
00:02.2
00:09.8
so today we'll see how to promote a Youtube video, through Youtube discovery ads
00:15.2
00:21.8
In today's class of Youtube ad course we'll see how to promote a video through Youtube discovery ads
00:21.9
00:24.4
This is going to be a detailed video
00:24.5
00:28.6
But before that i'll surely suggest the last video
00:28.7
00:31.2
in which i told you about basic ad structure
00:31.3
00:35.9
Please watch that first so our time would be saved
00:36.0
00:38.6
and get your basic concept cleared
00:38.7
00:42.4
and the things that I am going to telling here become easy
00:42.5
00:46.2
so please watch the recent video of ad structure first
00:46.3
00:50.5
So now here we are logged in our Google ads account
00:50.6
00:53.5
its previous name was Google adword and now Google ad
00:53.6
00:58.9
we are logged in, now we click here on new campaign's button
00:59.0
01:05.0
what is campaign, ad set , ad groups, all of these a have been discussed in our last video as i told you
01:05.1
01:07.0
please watch that first
01:07.1
01:11.4
So first of all we define here that we want to promote a Youtube video
01:11.5
01:14.7
and our target is to increase the views of that video
01:14.8
01:19.1
So first of all you should have a goal or a purpose of promoting something
01:19.2
01:25.2
you should know what would be the end result of promoting that thing
01:25.3
01:28.2
what would be the outcome? what do you want to do?
01:28.3
01:30.6
Want to spread awareness after promoting that service?
01:30.7
01:32.5
Want to earn money or want to gain conversions?
01:32.6
01:34.9
Whatever your goal is, it should be in your mind
01:35.0
01:39.0
So in our case our goal is to increase the views of our video
01:39.1
01:44.5
we want to promote our video so that we get reasonable views on low budget
01:44.6
01:49.3
So our goal is to promote our video so that we gain views and subscribers
01:49.4
01:52.1
so we clicked here on new campaign
01:52.2
01:56.6
then we'll select create a campaign without a goal
01:56.7
02:01.5
again i am telling you, that we are going to target Youtube discovery ads
02:01.6
02:05.4
I've described it in detail in types of YouTube ads
02:05.5
02:09.3
about skippable non-skippable, discovery ads, bumper ads, banner ads
02:09.4
02:13.1
If are following this course ragularly then you may know
02:13.2
02:15.4
So here we are going to run discovery ads
02:15.5
02:18.7
In create a campaign without a goal we'll select video
02:18.8
02:20.7
because our ad is a video ad
02:20.8
02:24.1
and from here we'll select coustom video ad
02:24.2
02:26.1
here you can see different options
02:26.2
02:32.1
We have discussed all these ads in types of Youtube ads video
02:32.2
02:35.1
we've discussed these with example
02:35.2
02:37.9
So here we'll select custom video campaign
02:38.0
02:39.8
and then click on continue
02:39.9
02:43.0
Now first of all we have to set campaign's name
02:43.1
02:51.4
it can be anything, let us give it a name, 'Youtube video views'
02:51.5
02:56.1
its upto you, you can change it to any name you want
02:56.2
03:00.1
It does not depends on anything its only to let you know
03:00.2
03:03.3
After selecting a name, you are asked about biding strategy
03:04.4
03:08.5
Here, I've told you about cpv and cpm, but let me tell you again
03:08.6
03:14.1
cpv means cost per view, and cpm means cost per milestone
03:14.2
03:19.1
for instance, suppose someone saw your ad and clicked it
03:19.2
03:22.1
you want to pay at that time, or when
03:22.2
03:29.0
Youtube will give 1000 impressions, means your video will appear 1000 times
03:29.1
03:31.3
Suppose you select target cpm
03:31.4
03:36.8
Now Youtube has gave you 1000 impressions or it appeared 1000 time
03:36.9
03:39.9
Now if someone click it or not, its not Youtube's problem
03:40.0
03:42.9
Youtube will only give you 1000 impressions and charge you for those impressions only
03:43.0
03:47.2
Now here you need to see what your video is all about
03:47.3
03:51.3
and what is the requirement of the product or services that you are promoting
03:51.4
03:54.3
Does it require more views or more impressions
03:54.4
04:03.2
Now our target is to increase the views, so I'd recommend to select cpb
04:03.3
04:05.9
Now we have defined our video strategy
04:06.0
04:09.7
and now here we'll define the total budget of our campaign
04:09.8
04:13.6
now if you are from Pakistan, pkr will be written here or if Indian then Inr
04:13.7
04:20.0
it should not be contradicting with your billing details by the time you created your account
04:20.1
04:24.5
If you don't know how to create an account, don't worry that was the part of this course too
04:24.6
04:31.8
I add 5$ here, you can make it 500$, 1000$ or 2000$ whatever you want you can add it here
04:31.9
04:35.2
if you add a good amount of budget, or your bidding rate is high
04:35.3
04:39.6
bidding rates can effect the results too
04:39.7
04:41.8
I'll discuss this further in the video
04:41.9
04:44.0
Now here it's asking for the starting and end date
04:44.1
04:46.8
Now we'll start it from today, we'll keep today's date
04:46.9
04:49.5
and lets make the end date
04:49.6
04:52.0
I want to run this ad for 3 days
04:52.1
04:58.7
So after that you've selected this, and below its notifying that 1.62$ will be deducted daily
04:58.8
05:00.6
and your ad will run for 3 days
05:00.7
05:03.4
and the total budget of the campaign is 5$
05:03.5
05:07.2
Now if you these impressions, these are 1.2b
05:07.3
05:11.6
but as we add more things, it'll be defined
05:11.7
05:15.4
Now here we have decided the total budget of our campaign
05:15.5
05:16.9
and now the next thing is networks
05:17.0
05:22.5
In this section it is asking, on which platform you want your ad to run
05:22.6
05:29.1
should it appear on the Youtube search results means when someone search a particular keyword
05:29.2
05:30.8
we'll keep it selected
05:30.9
05:32.9
Second option is Youtube videos
05:33.0
05:37.9
If you'r running skippable ad then it'll be displayed in the middle of the video
05:38.0
05:42.2
or if its a discovery ad, it'll be in the last
05:42.3
05:45.3
or below in the suggestions if you are on the desktop
05:45.4
05:49.1
then it'll be visible in the side bar in promoted video section
05:49.2
05:51.4
But in this third option
05:51.5
05:56.9
your video can be promoted on websites and other similar platforms
05:57.0
06:00.3
But we want our ad to be only visible on Youtube,
06:00.4
06:05.1
we are promoting a Youtube video thats why we want our audience to be from Youtube only
06:05.2
06:08.4
and only for the audience who spent their time on Youtube
06:08.5
06:10.5
that's why we want our ad to be visible on Youtube only
06:10.6
06:12.9
So we unchecked this last option
06:13.0
06:17.0
In some cases this feature may be suitable
06:17.1
06:22.6
but we are keeping in view our main focus in this video
06:22.7
06:26.4
So we are done with networks, now below here is location
06:26.5
06:31.2
Now location has a great impact, in which area your ad should be visible?
06:31.3
06:34.5
here I've searched on Google low cpc countries
06:34.6
06:38.6
Its giving me these 16 countries
06:38.7
06:44.5
and if you click here below it'll show you more countries where cpc remains low
06:44.6
06:50.0
If you think of premium countries like UK, America or US
06:50.1
06:55.9
If you run your ad in these areas, you'll be charged more for the same ad
06:56.0
07:03.2
and if you run yor ads in Pakistan, india, Bangladesh where cpc rate is low
07:03.3
07:05.2
you'll be charged less
07:05.3
07:10.5
Sometimes people do this mistake and select All countries, but I'll recommend
07:10.6
07:15.1
that you should select location according to your video, like
07:15.2
07:18.7
here I select Pakistan
07:18.8
07:24.4
and from here, keep an eye on impressions, these should not be too low
07:24.5
07:30.4
it should be in millions at least, ad will perform well
07:30.5
07:34.9
If impressions become too low then, then your budget would be high
07:35.0
07:37.4
and the results would be more costly
07:37.5
07:40.7
so for this reason, maintain these impression
07:40.8
07:48.4
Now here I select india ,Bangladesh. You can select any country you want from here
07:48.5
07:51.2
you should select countries carefully
07:51.3
07:53.4
after that here you select your video's language
07:53.5
07:57.4
If you keep it as it is, then all languages will be selected,but you don't have to
07:57.5
08:00.9
You'll target according to your video's language
08:01.0
08:03.9
in our case our video's language is urdu, I selected it from here
08:04.0
08:14.3
and second languaage is hindi, because many Indains understand Urdu and they watch my videos too
08:14.4
08:23.3
So these are the countries I selected, and will be only visible to the people who understant urdu and hindi
08:23.4
08:27.0
here impressions are 1.1b, still it is good
08:27.1
08:30.4
now below here is inventry type
08:30.5
08:37.1
Initially standared is selected but you can use extended if that does not work
08:37.2
08:40.6
but this one is recommended so keep it as it is
08:40.7
08:44.3
below here is excluded types and lables
08:44.4
08:52.0
if you click it, select embedded Youtube videos and live stream videos
08:52.1
08:59.7
Embedded Youtube videos are the videos embedded on websites, so our ad should not be visible there
08:59.8
09:06.4
because we want our ad to be visible only on Youtube, not on websites
09:06.5
09:09.6
our ad should not be visible on embedded videos or live streams
09:09.7
09:12.4
because mostly people don't click on ads there
09:12.5
09:15.0
mostly people watching live stream, wants to be on that video only
09:15.1
09:18.6
so that's why live stream result is no that much appealing
09:18.7
09:26.4
if you check these options then your ad will not be visible to these, don't change other options
09:26.5
09:27.6
off it from here
09:27.7
09:30.1
below here we have additional settings
09:30.2
09:34.6
conversions are not that much important in our case because we are promoting a video
09:34.7
09:40.9
Now here if you click on devices and then if you click on set specific targeting devices
09:41.0
09:45.9
IF i click it, now this is very important if you are promoting an app
09:46.0
09:52.4
If you are promoting a mobile app on TV or desktops, it does'nt going to aid you anyway
09:52.5
09:59.1
So thats why we use device option so our ad should be visible on a particular device only
09:59.2
10:01.7
so from here we uncheck TV screens
10:01.8
10:07.4
let me uncheck computers too because i want my add to be visible on mobile only
10:07.5
10:14.8
select it according to your channel analytics, like which age group is more likely to watch your videos
10:14.9
10:20.4
people watch your videos on mobile or on desktop, select it accordingly
10:20.5
10:23.6
see the impression, its 870M still its a good number
10:23.7
10:24.7
let me close it from here
10:24.8
10:27.8
Here one thing is frequency capping
10:27.9
10:32.1
Now here if i select this option cap impression frequency
10:32.2
10:39.1
Now suppose here if i give 1 impression and select per day
10:39.2
10:44.6
it means that my impression or my video's thumbnail or my ad
10:44.7
10:48.3
its impression to the user will be 1
10:48.4
10:53.7
it will not be shown to the similar user again
10:53.8
11:03.1
So if you want that a particular user should get a single impression per day
11:03.2
11:05.6
you can change it to per day, or per week
11:05.7
11:09.1
means if someone saw your ad once, impression will be counted
11:09.2
11:13.7
either he's scrolling, and he saw your ad, impression will be counted
11:13.8
11:19.5
if you select one week, then your ad will be visible to him after one week
11:19.6
11:24.0
so you can select one week from here or not, its up to you
11:25.0
11:30.0
see here it effect your impressions too,
11:30.1
11:33.9
now if here i make it to 10 impression per day
11:34.6
11:37.0
impressions are now decreased to 260M
11:37.1
11:40.1
if i change it to one then it become 40M impressions
11:40.2
11:45.0
but our main target here are the clicks , that we'll pay after some clicks
11:45.1
11:51.2
so you can select impression capping frequency or you can select it according to views too
11:51.3
11:56.0
means if your ad was visible to one user, suppose you selected 1 from here
11:56.1
11:59.8
if he clicked and watched it then it'll be visible again on the next day only
11:59.9
12:05.0
whatever you have selected, if you selected one week then it'll be visible after a week
12:05.1
12:07.7
he'll be able to click only then, it'll not be visible else
12:07.8
12:13.6
you can use these options like frequency capping etc according to the product you are promoting
12:13.7
12:19.9
if you want to utilize it you can but i am leaving it off
12:20.0
12:26.1
You can check it experimentally, like i told you in the last video, in basic ad structure
12:26.2
12:30.1
now till here our campaign section is completed
12:30.2
12:33.4
in which we have added all the basic details
12:33.5
12:36.5
and now from here it asks to create an ad group
12:36.6
12:41.5
You have to give it a particular name, so give it something like
12:41.6
12:47.0
Ad set for video views
12:47.1
12:54.1
ad set or ad group it depends on you whatever you want it to be
12:54.2
12:59.7
ad set or ad group both are same, don't confuse yourself
12:59.8
13:04.7
Now we are going to create an ad group, so the first option here is demographics
13:04.8
13:11.1
here it'll ask whether you want to show your ad to male or female, or to which age group
13:11.2
13:17.3
If you are promoting your video, go to your video analytics and check which age groups mostly watch your videos
13:17.4
13:24.3
Now in my case both watch my videos, about 20% are women and 80% are men
13:24.4
13:30.7
and the age group is about 18 to 50 years, mostly people watch my videos
13:30.8
13:34.5
or you can keep it as it is, it does not make any issue
13:34.6
13:40.1
But if you are promoting a product like I told you in my basic ad structure video
13:40.2
13:44.0
it is possible that may be your product is only for males or females
13:44.1
13:45.8
So you need to keep it in consideration,
13:45.9
13:50.7
it shouldn't be like if you want to sell ladies t-shirts or ladies perfumes and select males
13:50.8
13:53.3
it'll not benefit you anyway
13:53.4
13:55.3
so take care of it
13:55.4
14:00.7
you can also check the parental status, if you want your ad to be shown to the parents
14:00.8
14:05.1
you'll understand all these things when you explore them
14:05.2
14:07.2
and if you don't explore, you won't know
14:07.3
14:09.1
so we left demographics as it is
14:09.2
14:11.5
below we have audience section
14:11.6
14:17.6
now this is so important, here you'll mention the interest of your audience
14:17.7
14:23.3
for instance if I select social media
14:23.6
14:26.9
or if i select business
14:27.0
14:32.3
means whatever your audience or your video is about
14:32.4
14:36.1
select it acordingly from here
14:36.2
14:39.0
For now, let's just leave it as it is
14:39.1
14:41.2
then here we have keyword placement
14:41.3
14:46.1
now whatever you select your keyword, it is the most important thing
14:46.2
14:51.9
that on which keywords do you want your ad to be visible
14:52.0
14:55.8
let me add one thing here, the keyword planner
14:55.9
15:00.8
let me give you an idea, why keyword planner is used
15:00.9
15:05.7
from here I clicked on discover new keywords and suppose I am searching a keyword
15:05.8
15:08.9
My location is Pakistan, and then I clicked here on get keyword result
15:09.0
15:13.7
and i click here on Google and search partner so that i'll examin all of them
15:13.8
15:19.2
Here i've selected Pakistan you can select india or whatever you want
15:19.3
15:23.4
like here I've entered India and clicked on search
15:23.5
15:30.2
Now you can see it from here, how much expensive or cheap your keyword is
15:30.3
15:33.8
if I change it from here, see now!
15:33.9
15:42.0
Now if you use these expensive keywords, you have to pay more and more budget would be utilized
15:43.2
15:49.9
and this competition bar is for the purpose,suppose if someone searched for a query
15:50.0
15:56.8
and three ads are visible, the first one with the high bid, the second is with a low, and third with the lowest
15:56.9
15:58.5
so this competition bar is for this purpose
15:58.6
16:03.4
if it's low, then it means your ad can easily be ranked
16:03.5
16:07.8
if bid is high, then you have to pay accordingly
16:07.9
16:10.1
so whenever you do a keyword research
16:10.2
16:14.0
then you measure cpc and competition from here
16:14.1
16:16.7
as well as you consider these too
16:16.8
16:20.1
that how much searches it have,how many people are searching it
16:20.2
16:22.8
its 10-100 and this much you have to pay
16:22.9
16:25.1
so this keyword is not suitable for us
16:25.2
16:28.3
this all is only to let you know how it works
16:28.4
16:35.2
now here its showing this bid costs from 8.7$ to 13.06$
16:35.3
16:37.4
You can see it yourself that this is an expensive keyword
16:37.5
16:42.0
and if you run your ad on this keyword, you have to pay more
16:42.1
16:47.0
people use this keyword too, but that depends on the service of your product
16:47.1
16:51.3
so here I gave you an idea about keyword research
16:51.4
16:54.0
if you target according to keywords
16:54.1
17:00.2
if you are targeting people who search about Youtube, Youtube views or search how to gain subscribers
17:00.3
17:02.3
whatever your video is about
17:02.4
17:06.8
so add all related keywords here
17:06.9
17:11.3
For instance if i want to promote this video
17:11.4
17:15.1
in which I've told you about gig ranking
17:15.2
17:18.4
suppose if my targeted audience selects fiverr
17:18.5
17:21.8
and in addition fiverr orders
17:21.9
17:26.4
now whatever keyword you want to enter, just press enter and add new one
17:26.5
17:30.7
watch here, yellow notification is also visible
17:30.8
17:34.4
its saying that its not telling you the impressions of your campaign
17:34.5
17:37.3
its saying that your targeting is too low
17:37.4
17:42.1
now how to make it better? one option is to add more keywords
17:42.2
17:44.5
let me add some random keywords here
17:44.6
17:47.5
now keep an eye on the targeting
17:47.6
17:53.1
as soon as i added Youtube, its saying 10M impressions are available
17:53.2
17:56.7
Now you have to use these keywords sensibly, check them in keyword planner
17:56.8
18:00.1
aren't you picking up expensive keywords and adding them here?
18:00.2
18:04.1
If you added expensive keywords,they are of no use
18:04.2
18:07.1
they'll not give you any result, and you are also not acheiving your expected result
18:07.2
18:13.5
you'll waste your money or your client's, if you stuff expensive keywords here
18:13.6
18:16.9
so for now I am not adding any kwyword just to let you know
18:17.0
18:19.4
and now from here click on topics
18:19.5
18:26.8
if your audience is interested in business or any other topic
18:26.9
18:32.4
so from here you can target your audience according to there interest
18:32.5
18:35.1
and now here next is placement
18:35.2
18:36.9
now this is very important
18:37.0
18:42.6
if you want your ad to be visible on a specific Youtube channel
18:42.7
18:45.8
for instance if you are a vlogger
18:45.9
18:55.0
and you want that your ad should be visible to specific Youtuber,so that his audience can watch my video too
18:55.1
18:57.4
so simply just click here on Youtube channels
18:57.5
19:03.6
and from here you can add their channel's name or enter their link
19:03.7
19:10.4
see here that channel according to your category ,will be added to the list
19:10.5
19:15.4
and your ads will be visible on their videos
19:15.5
19:20.4
i am not selecting any from here, because i am just letting you know how it works
19:20.5
19:23.2
Secondly here comes bidding means
19:23.3
19:25.9
how much you should be charged per view
19:26.0
19:33.4
so minimum amount that you can select is 0.01$ so I selected 0.01$ from here
19:33.5
19:39.0
if your currency is pkr, then you can add 1 rp here
19:39.1
19:45.9
if indain, then you can add 0.2 or 0.3 paisa here
19:46.0
19:52.5
so what's i am doing here, i am letting google ad know that i agree on 0.01$ to pay
19:52.6
19:55.8
that whenever someone click my video, this amount should be deducted from my account
19:55.9
20:00.6
So till here you've described all of your ad group
20:00.7
20:02.5
First of all we have set a campaign
20:02.6
20:05.9
then after setting up a campaign, we set up our ad group
20:06.0
20:07.6
see here we have our ad group
20:07.7
20:10.8
we gave our ad group a name, selected its demography
20:10.9
20:13.2
keyword, topic, placement, we read everything
20:13.3
20:14.4
we added a bidding info too
20:14.5
20:17.4
there is one thing left that is top content bid adjustment
20:17.5
20:21.5
if you click here, percentage is visible
20:21.6
20:23.8
for example if i select 10% here
20:23.9
20:30.4
Now here i am trying to tell google ad, that if my ad is not performing well,
20:30.5
20:35.1
if after increasing its bidding it'll start performing well
20:35.2
20:37.4
then you are allowed to increase my budget upto 10%
20:37.5
20:43.5
If you want 2% or 5%, you are allowed to increase ot upto 10%
20:43.6
20:45.2
not more than this, you'r limiting it
20:45.3
20:49.6
you can change it to 100%, but you can see your impressions changed
20:49.7
20:55.3
and you are telling it to increase the bidding upto 100%
20:55.4
21:01.3
see here it is telling that your bidding can be as low as 0.02% but
21:01.4
21:04.2
these all are estimated, these are not fixed
21:04.3
21:09.5
we have defined our ad group, i am making it 0 again
21:09.6
21:14.9
now here it is asking to add the link of the video that you want to promote
21:15.0
21:17.8
i want to promote this video, i'll copy its link
21:17.9
21:24.3
and simply past it here, but the condition is, that your Youtube channel should be linked
21:24.4
21:31.4
now see here skippable instream ads, I covered this in detail in types of Youtube ads with example
21:31.5
21:35.0
this ad is a bit expensive, i told this before in my previous video
21:35.1
21:41.9
if the only target is to increase the views and subscribers, then don't use this ad
21:42.0
21:45.3
skippable instream ads will not give you best results, so you have to select video discovery ad
21:45.4
21:49.3
we have discussed this in the beginning of this video that we are going to run discovery ad
21:49.4
21:53.8
here is a preview that your ad would be visible like this on the desktop
21:53.9
21:55.8
and on mobile it'd be like this
21:55.9
22:02.1
but we have defined this in ad group that we want our ad to run on mobile only
22:02.2
22:07.5
You can select thumbnail from here, we have selected the first one from here
22:07.6
22:09.9
now on the sidebar, you are shown an estimate
22:10.0
22:15.0
now these are the estimated views that you'll get according to your bidding
22:15.1
22:19.6
and almost 980M impressions are available with all selected options
22:19.7
22:24.1
and these are per day estimated views and impressions
22:24.2
22:26.6
again these are not fixed, these are estimated results
22:26.7
22:29.3
It is possible, like here estimated views are 530
22:29.4
22:31.0
You may not get even 200 views
22:31.1
22:35.0
and maximum views are 1.6k, but its possible that you may get 2k or 3k
22:35.1
22:37.3
depending upon how well your ad is performing
22:37.4
22:41.0
and after that if your ad is not that engaging and not getting enough clicks
22:41.1
22:44.6
people are not watching your ad, view rate is low
22:44.7
22:53.0
then your cpvb, that is mentioned here from 0$ to 0.01, starts to rise
22:53.1
22:57.9
if you are paying 0.01 per view,it is possible that you may pay 0.1 per view
22:58.0
23:00.6
it depends upon how good your ad is
23:00.7
23:03.4
after that you'll ad a headline here
23:03.5
23:06.4
when adding a headline, let me add this
23:06.5
23:10.9
copied title from here and pasted it over here
23:11.0
23:15.8
now keep one thing in mind you are not allowed to add an emoji
23:15.9
23:17.9
you are not allowed to ad a company's name
23:18.0
23:23.6
If i write Youtube and write it over here too, it'll give me an error
23:23.7
23:30.3
because we are not allowed to add an emoji or a company's name
23:30.4
23:32.5
You have to take care of these things
23:32.6
23:35.3
You can do this experiment too you'll see an error message
23:35.4
23:42.9
If you write Facebook Instagram or other company's name it'll give you an error
23:43.0
23:47.1
here you have to write a description , here we have 2nd description
23:47.2
23:50.6
and here your ad's preview is visible
23:50.7
23:52.5
and now from here
23:53.3
23:54.6
I select it from here
23:54.7
23:59.5
this and third thing is this
23:59.6
24:01.8
I just copied it
24:01.9
24:05.6
here you can give your ad any name that you want
24:05.7
24:11.2
i have created one ad before, now I've created ad 2 here
24:11.3
24:16.2
and at last see these views and impressions
24:16.3
24:19.8
again I am telling you these are estimated, they may increase or decrease
24:19.9
24:23.4
and here you can see your ad's preview
24:23.5
24:26.6
if i click here on search, it'll be appeared like this
24:26.7
24:30.0
and if i check on related, that is below a playing video, how it should be visible there
24:30.1
24:33.7
it'll appeare like this on mobile you can see it from here
24:33.8
24:37.5
Now go through each thing once more, check the campaign name
24:37.6
24:39.4
budget and everything else is okay
24:39.5
24:44.4
this was just an overview
24:44.5
24:48.4
Do your research, watch some Youtube videos
24:48.5
24:51.7
you'll find something more meaningful
24:51.8
24:58.0
because this topic is not that simple that you'll understand in a single video
24:58.1
25:03.1
everyone tells a different strategy, that worked for him
25:03.2
25:07.8
for example this strategy worked for me, so I am telling you this
25:07.9
25:13.4
but may be your channel your videos, products or services are of different type
25:13.5
25:18.9
may be some other strategy would be more beneficial for you, so don't stick to only one
25:19.0
25:23.9
Do your experiments and research
25:24.0
25:28.9
If I am telling you or someone else is, don't follow him blindly
25:29.0
25:33.3
it is possible that my strategy worked for me, would not work for you
25:33.4
25:38.9
so keep this thinkg in your mind that you need to do your research too
25:39.0
25:42.0
then you'll become a good researcher and a marketer
25:42.1
25:46.9
now after re-checking everything was okay, so I clicked on create campaign
25:47.0
25:51.3
Now this ad will b e forwarded for a review, it'll not be approved immediately
25:51.4
25:55.3
means if you selected it and pressed okay, it will not be live at immediately
25:57.6
26:01.7
now let me open and show this ad to you, I am openning this ad no 2
26:01.8
26:04.2
if you see the status, its written 'under review'
26:04.3
26:08.9
now Google ads team will review it
26:09.0
26:14.9
if they realize that my ad is perfact, and doesn't contain anything that violates their policies
26:15.0
26:16.5
they'll approve it
26:16.6
26:21.5
and after that impressions,views and view rate etc will be visible here
26:21.6
26:28.4
let suppose your ad get approved but you realize, you'r not getting enough views and impressions
26:28.5
26:31.3
So you can increase your bid
26:31.4
26:37.6
and if you'r getting more views, then decrease the bid rate, this may save some of your money
26:37.7
26:43.2
so the bidding, the amount you'r paying per click,it depends on these
26:43.3
26:49.0
if you set high bidding rate then you'll get immediate impressions and views but will costs you more
26:49.1
26:54.0
So if impressions and views are low then change the bidding rate
26:54.1
26:56.3
accordingly, if high views and impression, then maek it low
26:56.4
26:59.8
and if too low, then increase the bidding
26:59.9
27:03.4
like if this is 0.01, I'll change it to 0.02 and examine
27:03.5
27:07.9
whether it work for me or not, lets keep it as it is
27:08.0
27:10.1
so this is the way how campaign is setup
27:10.2
27:15.4
and when my ad is approved, these statuses will be visible that how my ad is performing
27:15.5
27:19.6
Similarly, if you want to promote your client's Youtube video
27:19.7
27:25.1
you can do it on similar way, by following this course you can promote his vidoes
27:25.2
27:30.8
and you can sale these service on freelancing platforms like fiverr and upwork
27:30.9
27:33.8
So guys this was today's video,it was a detailed one
27:33.9
27:35.9
hope you really liked it
27:36.0
27:38.7
it reqiures too much effort, please give it a thumbs up
27:38.8
27:41.9
if you'r new to the channel kindly subscribe it and press the bell icon
27:42.0
27:44.3
will meet you in the next video till then
27:44.4
27:45.9
Allah hafiz
