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Assalam o alaikum, today in fiverr Seo section, we'll see competitive analysis
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how we can analyze our competitor
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how we should create a gig
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What should be our gig images,title description and pricing
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now why competitive analysis is important
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Whenever a new person joins fiverr, suppose he's going to sell any service on fiverr
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but he don't know, how much demanding his skill is in the market
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what will be the best pricing
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How to write a good description
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how to make a good gig image
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you'll only know this, when you'll analyze your competitor's gigs
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only then you'll know, for how much price your service can be sold
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what wil be the best description
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what will be the best title, and best image
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Now why I am telling this?
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because people thinks that these things are so simple
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these are not so important
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They leave these small things and then regret, where we've done a mistake?
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They've struggled alot and achieved so much
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and still they don't know where've they done a mistake
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and they've done a mistake in their base level
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which they keep on facing till the end
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just like a building,if its base is not strong, not matter how many floors it has, it can collaps any time
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so you need to work on your base, the more strong your gig will be,
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more chances are to get more orders
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so in competitor analysis, I'll search any gig from here, suppose wordpress
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it is possible that your service can be sold at 100$ for instance
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and you sell it for 5$ only, because you thought that only 5$ product can be sold at fiverr
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or you think that in the beginning I can get orders only if the price is low
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may be this is in your mind, but this is not case
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so suppose I wrote wordpress here,
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we'll see keyword research in the next section
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for now we'll see competitor analysis
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now what you've to observe?
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So open some gigs from here, and open their profiles as well
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open both, gigs and profiles
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so what is the benefit?
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Suppose, like he's selling this service, customize fix and update wordpress website
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So if you're selling the same service, when you read his description
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you'll get a better understanding, what he'll do and what he'll fix
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So you can enlist these things in you gig too
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Suppose you're giving wordpress services but you don't know what will be the issues
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if you're fixing wordpress issues
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Suppose you're also creating a gig for wordpress issues
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but you don't have any ideo, what will be issues already faced by the people
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may be you'd have some basic things that you can mention but
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when you open their gigs and read their description, you'll get more ideas
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and then if you add them in your gig too, then chances of getting more conversions will increase
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Now there is buyer who has indexing issues
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or he has speed issues or any other issues
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and suppose you didn't mentioned indexing issue, but mentioned speed issue
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but you know how to fix indexing issue
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Suppose if buyer read the description, and if he doesn't find his issue in your gig description
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so why he'll hire you?
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So that's why when you do a competitive analysis, you get different ideas
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about that service, that yes, I can add these points in my description
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and when you analyze 8,10 upto 15 gigs, you get more idea
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and your skill set, in which you're 100% sure, that I can give best service
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then you create a list of all those points, and then add them into your description
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and when you open other's profile, you came to know how much different gigs they have made.
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suppose if you're giving wordpress services
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then what other wordpress services are being sold on fiverr
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which have reviews, orders and people are hiring
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moreover, you can see their gig images,you can see how much appealing it is
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Images has great impact and has an important role
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Many people face this problem, that they have alot of impressions,
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they are not gaining any clicks, and when there are no clicks then there'll be no orders
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So the major issue in this scenario is their image and title
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If your image is not that much appealing, buyer don't understand what are you trying to tell
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they are not getting the main point of your service
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then they'll not click on your gig
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and when there are no clicks, then how there'll be orders?
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I'll talk in detail about gig impressions clicks and views
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Similarly, open other gigs too, and check their profile
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Like this man, if you open his profile,he has gigs of different categories
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This will give you an idea,
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that I should break down my skill into these niche and categories
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and then I can make different gigs in each field
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don't enlist every thing in the single gig
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Rather make multiple gigs
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as a new seller you can make 7 gigs
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and i'll recommend that you should make all 7 gigs
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or atleast create 4 to 5 gigs in your category
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this will increase the chances of getting orders
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Where one of your gig is ranking or not,
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so when you have 4 to 5 gigs, then chances are higher that you mutiple gigs will be ranked
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and you'll start getting orders
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you can get ideas from their title, how they write a catchy title
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how their discription is catchy
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If you face any difficulty in writing a description, you can take ideo from here
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don't try to copy gig title, description or tags, you'll get strike
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and your account will be banned
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so don't ever do this mistake
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You can take ideas, how they've mentioned points in bullets
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You can write description like this
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you can mention these same points as it is
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change it little bit, by changing the numbering, changing the text little bit
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you can use it if you change the wording
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but if you copy and past as it is, then you'll get a strike
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and your account will be banned too
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In competitor analysis,the basic package of this gig is starting from 120$
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This may be possible that you might start it from 10$ or 50$
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competitor analysis let you know, that you can sell your gig at initially high price
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But you have it in your mind that you can only sell it for 5$ to 10$
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and you're doing the same
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you worked hard to learn a skill, and now selling it in 5$
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this will be a loss for you, because you work hard for so long
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and then you'd not get enough earning
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So this was compatitive analysis, I hope you understand all points
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and you guys before making a gig,keep in mind images points, title and description points
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and especially pricing, i'll share a tool with you as well
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that'll let you know, what is the average price on a keyword
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and how are you utilizing it
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i'll share a tool with you in this course
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but atleast,do manully analyze different gigs and profiles
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create a list, that you can make these different gigs in your skill and in your service
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make your mind, what will be the images,what will you write in the description
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make a basic guide of a gig first
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and now our next part is keyword research
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and in next video we'll see how to do a keyword research before making a gig
