00:00.0
00:06.6
Youtube was like a steady boat in a stream for so long, then
00:06.9
00:11.3
The rise of Chinese based TikTok was born like a interfering force
00:11.4
00:14.4
most videos are changed from horizontal to vertical
00:14.5
00:17.1
and duration also reduced from 10-15 minutes to 6 seconds
00:17.2
00:20.4
after that, many YouTube channels came
00:20.5
00:22.5
and achieved 1 million subs within a week or month !
00:22.6
00:25.3
specifically after the introduction of shorts
00:25.4
00:26.8
you may have seen the booming of many new YouTube channels
00:26.9
00:29.2
and most of those channels are not in their glory days!
00:29.4
00:31.4
they may have a sub count of 3-4 million,
00:31.5
00:33.2
but their views will be 10-15k only!
00:33.6
00:34.8
some have even worse numbers...
00:36.5
00:38.1
What is the reason behind this?
00:38.2
00:40.9
Actually YouTube is different from other short video platforms
00:41.2
00:44.4
such as TikTok, Instagram and even twitter too!
00:44.5
00:47.5
the aforementioned ones are feed-based video platforms
00:47.6
00:51.7
which means you will randomly scroll through the content
00:52.9
00:56.0
but youtube is a Library based video platform
00:56.1
00:59.3
even after 10 years you can easily discover this video
01:01.0
01:03.8
but in reels like platforms
01:03.9
01:05.5
you can’t find the video you liked again...
01:07.8
01:11.8
because it's very difficult for the users to search
01:11.9
01:13.6
and even hard for creators to find the specific content
01:13.7
01:14.9
because it's feed based application
01:16.7
01:19.0
simply speaking YouTube is like a Library
01:19.1
01:23.6
in which you can easily discover the books by number and can return the book in shelf
01:23.9
01:26.5
and it's good for the library which denotes the content creators
01:26.6
01:30.7
and it will be informative and provide entertainment for the users
01:30.8
01:34.4
but TikTok, Reels and youtube shorts are like the
01:34.6
01:40.3
advertisement notice for newspapers where you can read headlines
01:41.2
01:44.9
you can read that but you can’t make use of that and
01:45.4
01:47.5
same goes for the shopkeeper,
01:47.6
01:48.9
the same goes for YouTube shorts...
01:49.0
01:50.5
that's the feed based application!
01:51.1
01:54.2
Actually it may look like youtube and youtuber are symbol of wealth,
01:54.4
01:58.6
but YouTube never earned that much before 2016
01:58.8
02:03.4
for that, our Uncle Neil was charge
02:03.5
02:05.3
as CPO of YouTube in 2015
02:05.5
02:07.4
after becoming the CPO he made 3 key decisions
02:07.5
02:11.0
and does those made the revenue grow?, yes indeed!
02:11.4
02:17.0
growth was exponential, for reference in 2015 it was 5.5 billion USD
02:17.6
02:22.1
but in 2022 it was almost 30 billion USD!
02:22.5
02:27.6
it was increased by 4 times and how our Uncle Neil did this?
02:28.2
02:32.2
more importantly we need to see how those decisions affected YouTube
02:34.6
02:36.6
Youtube earns revenue from advertisements only,
02:36.8
02:40.5
because of that they made it as advertiser friendly
02:40.8
02:46.9
Youtube is the patform for creators as based on their contents only
02:47.0
02:48.8
youtube will pull advertisements and
02:48.9
02:51.8
they will make revenue as well as the youtubers
02:51.9
02:54.6
so those content will be based on the youtuber,
02:54.9
02:56.4
I'll post what content I want to post
02:56.8
02:59.3
but there are many restrictions to that,
02:59.4
03:02.2
because advertisers will not approve that for their ads
03:02.3
03:04.1
so they changed a lot of guidelines
03:04.2
03:06.2
and you may saw one change in the starting of the year
03:06.6
03:08.7
which states that the video should not contain
03:08.8
03:11.3
any profanity in the starting 7 seconds
03:11.9
03:15.6
the video should not contain any violence which is a welcoming move, but
03:15.9
03:20.1
even the violence in the games is also not tolerated in this rule
03:20.2
03:21.7
these severe rules were implemented
03:21.8
03:23.9
that was a debatable thing among creators like us
03:24.0
03:26.8
in online and also among western based creators, so
03:26.9
03:30.2
that was withdrawn after severe global backlash
03:30.3
03:33.3
so they made many restrictions including removing the dislike button!
03:34.5
03:37.7
the reason for that is, some corporate companies will make Ads
03:37.8
03:41.0
and even I'll also publish one rubbish Ad or
03:41.1
03:42.8
make any false advertisement. then what you'll do?
03:43.1
03:51.3
we'll show our opposition to poor or bad videos via dislike button
03:51.5
03:55.0
am I right?, that thing was bugging big corporate companies
03:55.1
03:56.4
even youtube also suffered from that
03:56.5
04:01.2
As the most disliked video on YouTube was made by YouTube themselves !
04:01.3
04:03.2
there was a thing called YouTube rewind,
04:03.3
04:05.4
and as per trend, we're supposed to get one around the corner...
04:07.3
04:11.5
but it won't! because PewDiePie was not included in YouTube Rewind
04:11.6
04:15.9
so people disliked the video, that grew a lot and
04:16.0
04:20.9
it made that video no 1 among the disliked videos
04:21.0
04:23.4
so they get rid of that option,
04:23.5
04:24.9
because of that people
04:25.0
04:29.0
can't distinguish fake/false video from the genuine ones
04:29.1
04:33.9
in those days we'll simply avoid any tutorial videos with more dislike
04:34.0
04:35.5
then we'll proceed with other videos,
04:35.6
04:38.8
but absence of dislike made tough to watch tutorials
04:38.9
04:42.2
because we'll realise it won’t work only after finishing the video
04:42.8
04:45.5
there maybe some comments indicating that,
04:45.6
04:48.1
but those creator can simply delete those too !
04:48.2
04:53.0
for example I'm making a video with false claims and it has no dislike option
04:53.1
04:56.9
and if one commented it as fake then I can delete it
04:57.0
05:01.7
Moreover we can blacklist the word "fake" in spammer !
05:01.8
05:07.2
so then people won’t realise it's fake
05:07.3
05:11.2
YouTube was mainly famous for 'Howto' videos in the initial time
05:11.3
05:15.3
like how to close/open door videos
05:15.6
05:17.7
This 'Howto' trend is currently vanished
05:17.8
05:20.2
because there are no dislikes and
05:20.7
05:22.9
I'll talk later about how search option also impacts this
05:23.0
05:26.5
so they fetched many Ads for their platform after making it as advertising-friendly
05:26.7
05:31.5
so it's reducing the viewing experience for viewers
05:31.6
05:35.9
as there are 3-4 Ads are displayed in a single video
05:36.0
05:38.4
it may be good for me as a creator for revenue
05:38.7
05:41.8
but even though I'm publishing videos
05:41.9
05:43.8
I'll get annoyed with those many Ads as a viewer
05:43.9
05:45.0
and it disturbs me
05:45.1
05:49.2
another worst thing is the Ads that are displayed when you use search!
05:49.3
05:52.2
if you search A2D then you'll see Ads above of us.
05:52.3
05:54.1
it will be not one or two, it will be 3-4 Ads
05:54.2
05:59.0
the thing is they put many Ads in the name of advertise friendly platform
05:59.1
06:00.9
but the issue is they're clueless about where to place them,
06:01.0
06:03.9
so they put those in search feed
06:05.0
06:07.9
okay! we'll leave that, but
06:08.1
06:12.5
now we're also getting irrelevant content
06:12.7
06:15.7
in the name of 'people also watched' or 'for you'
06:15.9
06:17.9
this restricts us from easily searching desired content,
06:18.1
06:22.5
now as I previously mentioned the concept of library is diminished here
06:22.6
06:26.0
and it acts and evolves as feed based app while searching
06:26.3
06:30.9
so it's very tough to see and fetch our previous videos
06:31.5
06:34.4
hey youtube! then there is not much difference between you and Instagram
06:35.3
06:39.8
then the big move made by YouTube was blocking the use of Ad blockers
06:39.9
06:43.6
they gave master stroke by blocking the Ad blockers
06:43.7
06:47.5
for you to buy YouTube premium they're making this move!
06:47.6
06:51.1
because you'll get annoyed by seeing this ad
06:51.2
06:53.4
and may want to go for premium
06:53.5
06:55.1
but the issue is you may think that you have Ad blocker
06:55.2
06:58.3
installed on your PC so you don't need the premium subscription
06:58.4
07:00.7
so if you can’t use Ad blockers on pc
07:00.8
07:02.3
then chances of you buying the premium is high
07:02.4
07:07.8
for that they blocked the ad blockers, the problem that arose here was
07:08.3
07:15.0
people are installing the best ad blocker by comparing it with others
07:15.1
07:18.7
some even paid for premium ad blockers to block the YouTube ads...
07:20.8
07:24.4
if you're signed in the YouTube then no issues but if you're not signed in
07:25.1
07:29.2
and opened YouTube without accepting their policies
07:29.3
07:34.6
then it's Illegal for them to run a script to find info about your Adblocker
07:34.7
07:36.5
it's the popular opinion among people
07:36.6
07:38.9
-that the scripts that they're running to figure out of you using the AdBlocker,
07:39.0
07:41.5
-it's not something you have consented to
07:42.0
07:47.1
so totally once YouTube was the 'Free video platform Library' for the creators
07:47.3
07:51.3
but due to their bold decisions it has been changed to a feed based platform
07:51.4
07:53.3
similar to Instagram and TikTok
07:53.4
07:56.2
as they're even exploiting search options for their Ads
07:56.7
08:00.6
why I'm searching? I need to find my requirements, but it shows Ad!
08:00.7
08:04.3
it's okay, but what's 'For you'?
08:04.4
08:06.0
I don’t need that!
08:06.1
08:09.0
I just need the relevent content for my search term
08:09.4
08:13.0
it unnecessarily shows previously watched
08:13.1
08:15.3
and I simply use history option for that, not search
08:17.7
08:20.1
now it's slowly turning in favour of corporate companies,
08:20.2
08:22.3
obviously removing dislike is part of that
08:22.4
08:27.1
in 2016-17 among the top 100 YouTube channels
08:27.2
08:29.9
80-90 channels will be from individual creators
08:30.0
08:34.2
now it's changed vice versa, now check the top channels
08:34.3
08:38.0
most subscribed youtube channels of 2020, Cocomelon!
08:42.7
08:46.4
... No 1 is T-series which is corporate and the second one is MrBeast
08:46.5
08:49.9
it acts as a company but still it’s based on an individual,
08:50.0
08:51.5
Cocomelon is corporate!
08:51.6
08:54.9
Sony entertainment television! That too a corporate
08:55.0
08:56.7
Kids diana show! what is that?
08:56.8
09:00.4
so it has kids-related shows and corporate, soldiers
09:00.5
09:03.2
My man PewDiePie is there and if he was included these things may never happened
09:09.8
09:12.2
He is like 'Johnny' the legend In my opinion,
09:12.4
09:14.3
they may avoided the hate and dislike if they included him
09:14.6
09:18.7
it's an unpopular opinion! if PewDiePie was like in his prime
09:18.8
09:20.0
dislike button may have returned
09:23.2
09:26.0
but no one talked pro dislike, including myself!
09:26.3
09:28.9
2-4 channels looks like individual ones,
09:29.0
09:29.7
but the remaining are corporates
09:31.5
09:34.1
so finally we need to discuss about an important matter
09:34.2
09:35.6
which is YouTube shorts
09:35.7
09:37.4
if you ask shorts are good for YouTube?
09:37.5
09:40.5
I can say it's bad for both YouTube and as well as creators
09:40.6
09:42.5
because as I said from the beginning
09:42.7
09:46.3
initially YouTube shorts opened the gates for many Tamil creators too
09:46.5
09:47.7
which may triggered the jealousy of long video creators...
09:49.7
09:54.1
but their situation is so much worse and I'm not demeaning them!
09:54.4
09:56.9
the fact is hard to accept, it's not like old days
09:57.3
10:02.4
and it looks like part of YouTube's plan to use creators based on their needs
10:03.1
10:07.2
and they'll make them disposable after exploiting them, previously
10:07.4
10:12.7
MKBHD and Linus tech tips and others are in youtube for so long
10:12.8
10:15.6
but currently it's not like that, specifically for shorts
10:15.7
10:20.2
the trend may last for an year and they will be lost in the algorithm
10:20.3
10:25.4
they even can't earn that much as shorts yield a very small profit margin
10:25.5
10:27.9
you can earn by doing promotion and paid sponsorship
10:28.1
10:31.5
but that too was spoiled by YouTube by prohibiting the usage of links in shorts
10:32.9
10:38.2
another reason for this is they introduced a thing called 'BrandConnect'
10:38.4
10:41.7
you may seen Hotel reviews by food vloggers and it maybe sponsored content
10:41.8
10:44.0
but our humble request is to indicate the 'includes paid promotion' label
10:44.1
10:46.3
that's a separate opinion, but
10:46.7
10:50.8
the hotel owner and the creator can make a deal to promote their earnings
10:51.1
10:53.4
so they can earn some via that route only
10:53.5
10:56.0
YouTube wants to make sure that their earning is made via them only,
10:56.1
10:57.9
so they introduced 'BrandConnect'
10:58.0
11:00.1
that means they will get a commission in that sponsor money too
11:00.2
11:03.3
you may think there are Join and super chat options are there,
11:03.4
11:06.8
but YouTube takes 30% cut in that too from the creator
11:06.9
11:11.4
and they will say to promote these things in meetings
11:11.8
11:14.8
Because they will get their 30% cut from that
11:16.7
11:20.1
I'm not against YouTube shorts, because
11:21.0
11:26.4
It’s not a big benefit to the creator because of the short-lived limelight focus
11:26.5
11:31.3
and they will replace them with others based on algorithms as of my knowledge
11:31.4
11:33.2
then they will move to focus on others
11:33.4
11:36.8
and they can’t earn that much and can’t do sponsorships
11:36.9
11:41.1
as links won’t work and no one will offer sponsorship for that too
11:41.2
11:46.0
as there is no link and people will swipe and go without visiting those page
11:46.1
11:50.9
because of this, shorts creators can do that for a hobby
11:51.0
11:54.8
and YouTube also not getting much revenue from shorts
11:54.9
11:59.1
it's just to compete with TikTok's operational methods
12:01.6
12:05.7
even Instagram is also not getting that much profit but
12:05.8
12:09.6
it's speculated that they waste lot of server space in that
12:09.7
12:14.1
so they planned to pay the creators and soon dropped that plan
12:14.2
12:19.4
YouTube also gives revenue for shorts but it's as low as
12:19.5
12:23.6
0.01 USD and it's good for nothing, even can’t pay electric bills
12:24.4
12:28.2
So YouTube is not like it was. once used to be and
12:28.3
12:32.2
it won't be like that in the future too! it's getting more money-minded
12:32.3
12:36.6
and trying to increase their revenue based on their motto
12:36.7
12:39.4
because they have a solid competition in the form of TikTok
12:39.5
12:44.8
in last year TikTok generated 9.4 billion USD revenue
12:44.9
12:48.1
and they also claimed they earned 6 billion USD in profit,
12:48.2
12:49.7
we're not sure how true it was
12:49.8
12:52.8
but this claim put YouTube into shame
12:53.4
12:54.9
they may think like
12:55.0
12:59.9
"such a new short video platform claiming 6 billion USD as profit in a single quarter?"
13:00.1
13:04.1
and they thought they had not achieved that much in many years
13:04.2
13:07.1
so they compared themselves to TikTok and mimicking them
13:07.2
13:09.5
that's the major reason for shorts being existing,
13:09.6
13:12.7
I'm not sure about their revenue strategy but they're still pushing
13:13.0
13:15.7
Because they want to hold the user share
13:15.8
13:17.5
okay soldiers! this is the video
13:17.6
13:20.6
as a content creator,
13:20.8
13:22.3
instead of feed based video platform
13:22.4
13:23.6
I want YouTube to be the Library based video platform
13:23.7
13:26.3
it should not work for corporate and must focus on creators
13:26.6
13:30.6
Apart from premium services it should be freely accessible for people
13:30.8
13:35.8
because creators are also people, as we are from public
13:36.0
13:41.0
so for them, it should exist and if it exited that path it will turn into a big TV channel
13:41.1
13:45.4
think about it, television channels will telecast whatever Ads they want
13:45.5
13:49.2
you can’t question them by using comments or dislike
13:49.3
13:54.1
they may push unwanted Ads and we may follow that
13:54.2
13:58.9
so innocent people will buy those fake products and get bamboozled, like 'Dummy circle'
13:59.5
14:02.0
another highlight I missed mentioning is,
14:02.2
14:04.3
Youtube is giving strike to our videos
14:04.4
14:08.7
but they're promoting unwanted and fishy Ads
14:08.8
14:11.5
one scam Ad promoting people can earn money by watching YouTube
14:11.6
14:15.0
and it was going for more than a week
14:15.1
14:19.0
I can see that frequently in my feed and if I click that it shows to pay 30 USD
14:19.1
14:22.1
to get the link to download their app for earning
14:22.4
14:25.5
-I would receive one dollar for views on a single video!
14:25.6
14:28.7
-now think? how many videos can you watch in 10 minutes
14:28.8
14:31.3
Hey YouTube is this fair? you're not bashing them!
14:31.4
14:32.9
you only attacking us
14:33.0
14:34.7
I guess you'll take action for this video itself,
14:34.8
14:36.6
maybe you’ll give yellow dollar which means demonetised
14:36.7
14:40.4
or you'll give community guidelines violation strike
14:40.5
14:43.4
instead of punishing us, punish those who cheating the people
14:43.5
14:44.2
Okay soldiers, This is the video
14:44.3
14:45.8
I think I talked for a long time
14:48.5
14:53.3
this video is my rant! and as a creator, this is my feeling
14:53.4
14:58.2
because I'm using Youtube for so long like since the dawn of PewDiePie
14:58.3
15:01.7
my view about YouTube was different from what it is currently
15:01.8
15:05.7
that makes me to worry, so this is a rant and
15:05.8
15:10.0
if you relate to this do comment your views
15:10.1
15:15.4
and you may also put your criticisms so I can understand your mindset
15:15.7
15:17.8
If I'm wrong do correct me and don’t bully in comments
15:17.9
15:19.4
okay soldiers! will see you in next video
15:19.5
15:22.3
if you're not following me on Insta do follow
15:22.4
15:24.7
Everything is here and you're just seeing and not following...
15:24.8
15:27.4
so do follow those handles, then
15:27.5
15:28.8
will see you guys in another video, Bye!
