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Business 101: Value more than Price = Profit
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http://www.patrickschwerdtfeger.com/sbi/ You have a PROFIT opportunity when the VALUE you deliver is higher than the PRICE you charge for it. If you provide more value than you're charging, nobody will ever question your price. And if people are questioning your price, you either need to deliver more value or charge a lower price. One way or another, the customer has to feel like he/she is better off after the purchase. SALES is when you attempt to convince someone that the value being delivered is actually higher than originally expected. Sales is the process of boosting the value by clarifying the problem being solved or the implications of the unsolved problem in the future. In either case, the perception of value will increase, justifying a higher price. Patrick Schwerdtfeger is a keynote speaker who can cover pricing structure and unique value propositions at your upcoming event. Please contact us to check availability.
YouTube url:
https://www.youtube.com/watch?v=-24uV3HWK0I
Created:
9. 12. 2020 05:30:58