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Assalam o alaikum welcome to your channel HBA services
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In todays lecture of Youtube ads course we are going to see the basic ads struture
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In today's class we are going to study about basic ad structure
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we'll understand the basic structure the way ad run
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we'll discuss about campaigns, adset and adgroup and then in the last about ad
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Now why is it important to learn?
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if you are running ads on Facebook, Google or on any advertising Page,
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almost the same basic ad structure is used everywhere
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So if you understand this, your basic concept would already be cleared.
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later on if you learn social media marketing
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Your concept will already be clear.
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and when you further get into it, things become more clear
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So today i'll tell you the basic ad structure
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and then in the next video we'll run a complete ad
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hence If you have understood this video, you will easily understand that too
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Now here if you see this
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I've designed an image for you
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So firstly, create your account on any platform
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whether it is Facebook business manager, or Google ads
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or at any other platform
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Now when ever you want to run an ad, the first step is Campaign
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You create a campaign
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then the next step after campaign ad group or ad set
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it is called ad set or at some places ad group
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and the third thing is your ad
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let me make it more simple
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you can consider your campaign as a head of the house
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and these ad groups are the family members
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and these ads are the childrens
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don't take it as a fun,just understand the point
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the campaign is the head of the house
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whenever you want to create an ad, you create a campaign first
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and that campaign is defined by its budget
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and secondly by its goal
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like if you are making an ad, there could be a goal or a purpose behind it
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that is defined in a campaign
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let us take an example of a boy's t-shirt
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we printed several t-shirts for boys
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and our target is to sell them through ads
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take it as an example
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and now our target is t-shirt selling
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and we are aware that we want to promote our product to boys
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and secondly the total budget of the campaign will be 90$
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and now, the second step is ad group or ad set
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now here you target the keywords, your audience, their age group their gender
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you add all these details in ad group
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You set the total budget in campaign
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and its goal is defined in this section
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in Ad group you define the gander of the audience, their age
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all the details of your audience is added in ad group or ad set
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keep both names in your mind, ad group or ad set
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both are same
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Now here we suppose, our campaign goal is t-shirt selling
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and targeted audience are boys
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now here we created two ad groups, let me tell the purpose
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we created two ad groups, we targeted 10 to 30 year age boys in the first group
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and targeted 40 t0 60 year old men in the second group
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just kidding don't mind, its just an example
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so in group one we targeted 10 to 30 year old boys
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and in the second group we targeted 40 to 60 year old or more
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and below each, we created some ads
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we created 3 ads in ad groups, ad 1 ad 2 and ad 3
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suppose ad one is a text ad, its not a video or an image
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and our second ad is image based
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means we have added text with good copywriting
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you can call it copywriting or ad copy
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after that we have created a relavent image in it
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and in ad 3 we added a video for our product
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and we have created the same ad on the right side too
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and then we sent this ad for approval and it got approved
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total budget was 90$, so suppose we spent 45$ on first group and 45$ on other
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and when we examined the result, we saw that ad group 1 performed well
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like we spent 45$ and as a result 200$ products got sold out
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we sold 200$ worth of t-shirts and earned good profit too
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and from ad set 2, we only earned 20$
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means we got 25$ loss, because we have spent 45$ on this set
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so what was the result?
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The result was, that the ad group one in which we targeted 10 to 30 year old boys
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performed well as compared to the ad group 2 in which we targeted 40 to 60 year old men
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so it is now obvious that young people like our product more
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now we are aware that next time we'll not target this ad group
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now secondly we'll examine which ad performed well out of 3
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suppose ad one, which was text based ad didn't performed well
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it did not gain a good view rate and ctr
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and then you examined the image ad in which you have created a good ad copy
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ad copy by the way is the copywriting
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and copywriting is the text written on the ad
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so you concluded that the second ad gave a good ctr and view rate
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and when you examined the third one you saw that its view rate was the best
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gained high ctr and high conversions from this ad
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so when you created 3 ads in one ad group
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it helped you know which ad group worked well for your products
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so the purpose of this whole process when you create a different ad groups
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is to do an experiment, so that you'll know
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what type of audience is attracted towards your product, whats their age and what's their location
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and the ads you created indifferent ad groups let you know
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which ad is more preferable for this type of product
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then next time you'll spend more budget on that ad group
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like in this case now you know that your product is not liked by the age group of 40 to 60
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so now you concluded that we don't need to target this ad group
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and same when you examined that group 1 performed well
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so that you should know which ad out of three performed best
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so that you can utilize your money at the right place
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for your client or for you
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so whenever you are promoting your client's products or services through ads
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so this is a basic ad structure, you'll find it everywhere, where you do a paid advertisment
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you'll find this basic ad structure
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i hope you got this
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if you still have some doubts then search it out on Google
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watch some other videos too, then things would be more clear
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I did my best to explain to you and to keep it as simple as i can
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and tried to explain what is a basic ad structure, what is an ad groups and ads etc
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if you liked this video then give it a thunbs up
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new to the channel then subscribe
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will meet you in the next video, we'll run a complete ad
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So will meet you in the next video till then
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Allah hafiz
