Dangers of Fake Auto Parts for Human Life, Counterfeiting in the Automotive Industry

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The automotive sector in India loses about INR 22,000 crores in revenue each year. Counterfeiting of automobile parts also puts human lives in danger. In today's video, I share some shocking facts about counterfeiting in the #automotiveindustry, and what you can do to safeguard your business.

Mr. Ankit Gupta, Director Holostik India Limited talks about counterfeiting in the automotive industry.

Did you know as per ACMA Indian automotive industry suffers a loss of Rs 22,000 crore annually due to counterfeiting?

Fake automotive parts bring down your sale, decrease your market share and ruin your relationship with dealers.

Today, in this video, Ankit talks about the implications of counterfeiting in automotive industry and share strategies to counter it and boost your sales.

For the past 30 years, Holostik has helped more than 10,000 brands in 90+ countries prevent duplication and increase company growth.

Some of our clients from Automotive industry are Hero, Bridgestone, Escorts, Eicher, Piaggio, among others.

To your shock, sale of fake automotive parts has exceeded the sale of automobiles. Today, counterfeit auto parts account for 30-40% of the overall aftermarket of auto components challenging the existence of your brand.

Since fake auto parts are 20 to 30% cheaper than your products so they are easily pushed in the market bringing down your sales.

Counterfeits resembling your products wear down easily ruining your brand image. Eventually, your customer shifts towards your competitor reducing your market share.

The money spent on identifying and fighting fakes furthers increases your company costs while your heavy investment in research and development goes for a toss.

Moreover, your complex and mismanaged supply chain can further increase your costs in the form of product diversions, thefts, inventory errors, and raw material wastage.

Besides impacting your finances, sale of fake auto parts risks huma lives. Around 20% of road accidents are due to fake auto parts.

This is where Holostik comes to your rescue.

Holostik provides customised physical & digital security packaging for your products.
Our solutions prevent product counterfeiting, tampering and thefts in supply chain. Our smart solutions enable you to run loyalty schemes for your dealer network and end consumers ultimately increasing your sales and customers

By using our solutions, you will witness a surge in sales, drop in duplication, track and trace your products, get data for marketing analytics and allows your end consumer to easily authenticate the product.

Some of our solutions for the automotive industry include High Security Hologram/OVDs with registered multi-colour printing, Holographic Hot Stamping Foils, Digital Product Authentication, Security labels with digital and holography, High security promotional/ scheme coupons, Induction sealing holographic wads, track and trace, customer/consumer engagement program and many more.

To find the right customized solution for your business please connect with us and we would be happy to help you out.

For free consultation, call on the below mentioned number or log on to www.holostik.com

In valuation counterfeit auto parts account for around 30-40% of the overall Indian auto market. ACMA(2019).
Around 20 of road accidents in India are attributed to fake auto parts. FICCI (2019)

How Counterfeiting affects automobile industry? Revenue loss of manufactures, Loss of customer trust. Negative impact on dealer relationship.

Our Smart & Secure Anti-Counterfeiting, Labels, Packaging, and Supply Chain Solutions Prevent the sale of fake auto parts and ensure inventory visibility in your supply chain.

Watch Why Holostik™ Is the Best Anti-counterfeit Technology on the Automotive Market. Allows Anyone, Anywhere, to Check the Authenticity of Your Auto parts Products.

#BrandProtectionWithAnkit #anticounterfeiting #brandprotection #consumersafety #holostik #sharingknowledge #automotive #automobileindustry
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YouTube url:	https://www.youtube.com/watch?v=bGo7TxEW_e0
Created:	2. 3. 2021 14:05:40

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Dangers of Fake Auto Parts for Human Life, Counterfeiting in the Automotive Industry