Hi, I am Gilbert, today’s topic is Value Marketing And we are going to discuss what is Value Marketing?

While working in today’s digital marketing world…...Value-oriented type Marketing became a significant one.

So, what is value marketing?

Here, we are going to move from Transactional marketing to Value marketing.

So, Value marketing’s main intention is long -term relationship with the customers.

So, talking about long-term relationship with customers means customer-loyalty So, first of all. Let us be clear on what is transactional marketing?

Transactional marketing is the direct type of marketing to the customers to earn money on the day by selling their Goods.

For example: Take Street vendors, their intention is to sell their product to the customers on the particular day to earn money in-hand.

That’s not wrong, because every business person has the intention to earn money. In this situation, let's take some big companies like Arun Excello, Saravana Stores- their ultimate goal is also to earn profit from investment.

But what the difference here is they talk about brand. Yes Value Marketing and Brand has the connection.

If you do branding itself maintains your long term relationship with your customers. But how can we give this kind of long-term/continuous relationship to our customers?

For example: Take real-estates, the way they brand their business by offering the values to their customers and sell the plots even if the plot is very interior and low-budget.

SO, here beyond targeting the money the real-estates first satisfy the needs of the customers. This eventually makes the customer buy the plot without any suspiciousness.

Thus,the way they branded the value of the product and made the customer buy is called value marketing.

Therefore, identifying the value of your product and conveying it to your customers is what called as value marketing

Value Marketing has its own formula, Value Marketing= Benefits/Price+ Efforts.

So, we know what price is. If we love a product, we don’t think to spend money to buy that product.

Nxt, when we talk about efforts. The efforts that we carry out to buy that product.

For example: If we want to buy a refrigerator, we consult many people and compare the product’s price, values, features, reveiws, rating testimonials and a lot more for a long period of time to make a decision.

So, why do we do all this because to grab the benefits. Here, there is a difference between a value and benefits.

The difference is: Benefits= the way Customers get incentives from the product.

Value marketing- (ideal prospects of the customer and making the system to develop the value of my product or my service)

So, when we talk about prospects, as all our customers have some problem/needs, and we must have that ability to fulfil their needs.

Therefore, if you’re telling your customers that you’ve a solution for their problem/need is called value marketing

So talking about systems, the way you can reach your customers and provide them the solution can be social media, email marketing and google ads

By these digital marketing systems, you can reach your customers and develop the value of your product/services and this is called as value marketing.

This is what I thought to provide to you. So instead of having the mindset of selling your product/service, have a mindset of building relationships with your customers (i.e think how to build loyalty with your customers).

So if you do this, You can continually maintain your customers and from them, you can get more references to your product/services and this helps in skyrocketing your business

This is the motive of this video. So if you like this video, Please like and subscribe to my video because I thought of continually providing videos that benefit you.

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If you have any specific doubts about a particular topic in this video, please comment in the comment box, and will discuss it in the next video.