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Assalam o alikum, welcome to your channel HBA services
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In this Youtube ads course, today we are going to learn about Youtube non-skippable ads
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so in today's video we are going to see how Youtube non-skippable ads are used
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what are their purpose and cost
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we are going to see all this in detail in today's video
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and i hope you all are following and supporting my previous videos
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and also like and share
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kindly share these videos because most of the people are not going to watch these
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and those who are watching this, i request you all to watch this video completely and watch it online, and do share it
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now again, we are here on Campaign, goal setup page
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If you still don't know how to reach then it mean you are not following this course
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Let me tell you once again
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May be you are here on overview page, so simply click here on campaign
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and from here click on the new campaign
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then you'll be simply directed to this page
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so the non-skippable Youtube ad fall in the catagory
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brand awareness section
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as soon as you click here and then on video tab
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here you'll see non-skippable instream ads
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Now what is the benefit of this ad
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this ad is mainly used by top brands
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you must have watched many mobile company's ad
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What are actually non-skippable ads let me show you an example first
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Here on the screen you can see an example, where you watch a popup like this
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in non-skippable ads a popup is visible to you, that after 4 sec or 5 sec your video will start again
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Now why this ad is used?
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Main reason for any brand or a company to use this ad is
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that their complete message about their product or about their service should be visible
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and should be delivered
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Means that whatever they want to deliver in 5 or 10 sec
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that whole message should be deliver to the user and they can't skip it
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Last time we studied about skippable Youtube ads
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In which you have an option that you can skip an ad after 5 sec
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So in that ad user has an option to skip the ad
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and he'll not watch your ad completely
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but in this type of ad, user has no option other than to watch your ad completely
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user is being restricted, so that means this'd cost a little more
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and if you compare this ad with Youtube skippable ad then
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then definitly non-skippable ad costs you more
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so I'll not recommend you
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This ad is only used for brand awareness, and to enhance the reach
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like make you think only about oppo or vivo
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means! are you getting it?
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that's why they are doing this, they are using non-skippale ads
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so that you may get their point
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and this ad would be in the start of your video in the middle or at the end
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or appear at any stage of the video
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and it can be visible on other Google parteners too like on apps
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and now the cost of this ad is 1000 impressions, means that
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it is cpm based means cost per milestone
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you are charged on 1000 impression
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whatever your bid is,
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it costs accordingly , whatever your bid range is
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we'll see this in detail when we completely setup and run a campaign
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what is bidding? how to bid? we'll discuss all of these later on
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For now, think it like, your ad has been shown to 1000 people
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and then the fixed amount will be deducted from your budget
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As soon as 1000 people watch your ad,that amount will be deducted
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where as in skippable ad, whenever someone click your ad, or after complete 30 sec
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that's considered as a click, and per click your amount is deducted
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but in non-skippable ads, you are charged as per thousand impressions
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I hope till now you got all of this
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It is a costly ad, user don't have any option to skip the ad
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rather sec are visible to the user, after that the video would continue
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Now these ads can be short, but at least these ads should be from 7 to 15 sec
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less then 5 sec ad will not be considered as a skippable ad
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but if you want to run an ad shorter than 5 ssec than would you do? we'll see this in coming videos
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but if you want to run a non-skippable ad for yourself or for your client then it should be atleast in between 7 sec to 15 sec
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So i hope you all liked this video
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if you have any question or doubt, then write in a comment
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I'll try my level best to rply you
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Now if you liked this video give it a thumbs up, new to the channel then subscribe
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will meet you in the next video till then
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Allah hafiz
