Hi, I am your digital Gilbert,

Today’s topic is “Effective Keyword Research for Startup Business Websites/ fresh websites”.

Why do I choose this topic is because, today in Google,

there are billions and millions of online marketing websites are creating on a daily basis

In this case, business competition is also rising very high,

and many categories of new businesses are also joining at the same line.

Therefore, today we can see many fresh websites, fresh digital marketers, fresh business owners.

However, every one of them has the intention to do successful digital marketing,

but they lack in keyword research.

Most of them are aware of the keyword and why to use the keyword.

But they may not know the effective keyword research method.

An effective keyword index means high search volume and low competition. This may be known by experienced digital marketers.

So, if you follow this method of keyword research, your business will travel in the right direction.

For example: Let’s take if I am having a personal loan business website and conducting keyword research using Keyword planner,

SEMRUSH, or Ubbersuggest tool and I found out a keyword like “personal loan Chennai” with a high search volume of 24000.

At this point, if I decided to choose this keyword to draw many leads to my business

because of its high search volume that many people are searching for. It’s actually wrong.

Here you must understand, as the keyword as high search volume indicates it has high competition and your competitors are already fighting for it.

So, what you can do better is to go for a low competition keyword with 500 to 600 volumes, which in turn brings potential traffic to your website.

Therefore, to drive potential customers to your website, you can focus on

“long-tail keywords” like Personal loan providers in Chennai, personal loan agencies in Chennai, personal loan companies in Chennai.

Hence, try to choose long-tail keywords with low competition and high search volume,

it helps your website to rank higher in the google search results page.

So, remember whenever you write “blogs, website content, service page content”, and so on, try to focus on long-tail keywords

This always results in reaching the right audience and bringing up better-targeted traffic to your website.

Now, you may get a question like, there are so many long-tail keywords in google but “how can I choose the right long-tail keywords for my website”.

For this, you can take advantage of Marketing tools like SEMRUSH and type a long-tail keyword like “ Personal loan provider in Chennai”,

it suggests you the all the related keyword ideas as well as keyword difficulty for your specific keyword.

Keyword difficulty means it shows you how difficult the chosen keyword is to rank on Google.

For example: If your chosen long-tail keyword “Personal loan provider in Chennai” as the keyword difficulty above 70%, then it’s difficult to rank on Google.

Therefore, try to focus on a long-tail keyword that has a keyword difficulty level of 30-45,

then it’s easier to rank your website on google search results page.

So this is a small introduction of Effective Keyword research.

Kindly comment in the comment box below, so that I can implement it in the next video.

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