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Mark Ritson on the effectiveness of Tourism Australia's award-winning 'Dundee' ad
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Description:
Mark Ritson explores how Tourism Australia's 'Dundee' Super Bowl ad helped drive Americans' consideration, desire and intention to visit Australia.
YouTube url:
https://www.youtube.com/watch?v=ZHgfp83k-10&t=45s&ab_channel=MarketingWeek
Created:
15. 1. 2021 18:11:20