00:00.0
00:06.2
Assalam alaikum, welcome to the course,from today onwards we will learn how to find influencers for our client on Instagram
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00:11.1
But my way of teaching is not like
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00:16.0
To simply tell you on the screen that this is a method to find Instagram influencers
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00:20.9
Or just suppose for something and start searching, rather I'll show you live Demos
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00:25.8
That the client have posted on my account, using those orders
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00:30.7
I will perform them life, so there are two benefits of this, first
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00:35.6
You'll learn project managment, how to handle a project, you can easily experience
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00:40.5
Without any work, that how a client gives you an order, and how
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00:45.4
You can submit it after completion, so this is my way of teaching, that my students like so much
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00:50.3
And it benefits them, because you learn a skill and you learn
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00:55.2
How to manage a project, now if you see on the screen this is my order
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01:00.1
That is a 15$ that was placed, and after completion my earning was $12
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01:05.0
Fiverr takes its 20% fees and then after that, if you cut 20% of $15
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01:09.9
Then I have got $12 of earning, so down below here I have all the details of my order
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01:14.8
And these are the requirements of the project if I click on the show requirement button
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01:19.7
So here I have submitted in requirement section, please give me a brief idea
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01:24.6
About your targeted niche or business, means tell me in which niche
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01:29.5
Find Instagram business you want to find Instagram influencers, so the reason behind finding influencers
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01:34.4
For any brand or business is, suppose I want to sell T-shirts
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01:39.3
either I can run ads,or there is another method of marketing
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01:44.2
To hire social media influencers, he may be a Youtube an Instagramer
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01:49.1
or a tiktoker or anyone else, and I'll say him to wear my t-shirts
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01:54.0
and tell your audience about it, and tell them its importance
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01:58.9
Share it with your audience and share my website link,if someone wants to visit my website
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02:03.8
Then he can buy it from there, this is one of the best marketing technique
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02:08.7
That helps brands very much, like if I am a Youtuber, many brands contacts me
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02:13.6
They want me to promote their product but it's up to influencer whether he wants to or not
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02:19.4
That's another topic but, what brands actually do define the targeted influencer
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02:24.3
So that their product can be promoted, now suppose my product is only for boys
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02:29.2
So I'll find influencers who has mostly boys audience or youngsters
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02:34.1
Means according to my product, if my product is related to makeup then of course
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02:39.0
My target audience will be females and girls, so I'll find female influencer
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02:43.9
Influencers having female audience, so then it will be beneficial for me
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02:48.8
So you need to make this clear in your mind that
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02:53.7
If any client or a band contact me and tell me that this is my product
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02:58.6
I want to promote this, so if he needs any suggestions
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03:03.5
About which influencers will be best for my product, so then you will be able to guide him
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03:08.4
So I have teach this concept and further you will get this too
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03:13.3
So here in the requirements I have asked about the niche and business, and the targeted audience if any
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03:18.2
And then asked targeted location, if you want any specific influences from UK or targeted places
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03:23.1
Tell me that, and if any limit of follower account, like sometimes the client ask for nano influencers
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03:28.0
Nano micro macro or Mega. Nano influencers are those
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03:32.9
Having followers from 1000 to 5000 all less
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03:37.8
And micro have from 10000 to 50000
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03:42.7
And macro influences are influencers having 1lac oe 2 lac 5 lac or above or
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03:47.6
And mega influences are those having, 1 million plus followers, you got it right
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03:52.5
Nano means less followers, micro means a bit more, micro means 1,2 lac followers
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03:57.4
And mega influencers are those having followers in Millions, so it depends on the brands budget
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04:03.5
And what type of audience they want to reach, so then they can ask for the follower count limit
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04:08.4
Of course the influencer have more followers will ask for more price
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04:13.3
If my budget is low, then I will search accordingly, which influencer fits best
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04:18.2
So for this we write it here that if you have any follower count then tell us
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04:23.1
So don't worry we will see this in detail how to create a gig, and how to set requirements
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04:28.0
section, I will tell all of these things again so don't worry about
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04:32.9
anything. So here client is saying that I need fitness related IG pages
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04:37.8
IG pages or influencers means the same , he is talking about Instagram pages
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04:42.7
And the limit that he gave about follower count is 20k to 50k followers
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04:47.6
from any location, so there is no restriction of location, he gave restriction about followers
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04:52.5
From 20k to 50k, means minimum requirement is 20k and maximum
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04:57.4
50k, and the niche is Fitness, sometimes
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05:02.3
That the client don't have any idea about the niche, he'd say that this is my product
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05:07.2
For instance, I am sending these types of t-shirts, he will give you the link of his website
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05:12.1
And when you visit his website you will know that these T-shirts or for girls
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05:17.0
Sometimes he mention this, or these are for boys, or for what age group, so then
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05:21.9
And you need to examine, that if you want to sell t-shirts, the influencers like travellers, vloggers
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05:26.8
or the influencers who will be your t-shirts to influence their audience
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05:31.7
If your T-shirt design is a little bit funky hip hop
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05:36.6
then the best influencers for you will be the Hip Hop Artist and his audience
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05:41.5
It depends on the product, I am just giving you an idea we will further see its practical
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05:46.4
So here he clearly mentioned fitness, follower count and location. Now here
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05:51.3
We don't have any limit for location, but we will see in in the future if your client
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05:56.2
Gives you a limit for our location, then how'll you handle him, suppose power client
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06:01.1
asks that he want influencer from US not from UK, or from UK
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06:06.0
then how will we find that, alright. So far
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06:10.9
we just use basics, if you have some idea about the basics then don't worry we need to move forward together
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06:15.8
So lets first cover the basics, and as move to advanced levels then things will be much clearer
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06:20.7
So you can see that I have delivered this order
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06:25.6
This is that file Google spreadsheet, and this one is excel sheet
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06:30.5
You can deliver it in excel file how in Google spreadsheet. So here
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06:35.4
Year I have write, actually you can read it yourself I am not going to waste your time
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06:41.5
Let's discuss the point that is how to perform it, and then you will get an idea
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06:46.4
Which type of message you can send during delivery of your order, so you can read this
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06:51.3
You can copy it or even you can write it more efficiently than this, this is not the only way
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06:57.4
I am just giving you an idea, and below you can see the review of client in communication services
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07:02.3
And in recommendation I have got five star review from the client that will further help me in
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07:07.2
my gig ranking and in the further business, so I have open this link in the new tab
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07:12.1
That I have delivered the order to the client, you can see it here what things I have delivered to the client
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07:17.0
IG link, username, bio, followers count, it and engagement ratio, how to find
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07:21.9
All of these and what is engagement ratio, let's find all of these things
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07:26.8
So from here let me open a new file
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07:31.7
No spreadsheet basically, so that I can teach you better
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07:36.6
Let's copy these headlines and paste it over here
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07:41.5
So that we can learn it thoroughly, so
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07:46.4
So here are our headlines, let's give them names
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07:51.3
Let me copied from here and
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07:56.2
Write sample here, ok
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08:01.1
It's all done here, and after that we will start finding these
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08:06.0
So our niche is fitness and our follower limit is 20k
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08:10.9
and we don't have any limit of location, so now here
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08:18.1
Let me open my Instagram account, now you can see here my Instagram account
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08:23.0
has been opened, now we will see our niche is
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08:27.9
Fitness, if I search here #fitness
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08:32.8
On Instagram you mostly used hashtags to search
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08:38.5
Any content creator who uploads his content here, hashtags so much
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08:42.6
so you need to find out, whatever niche is provided to you by the client
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08:47.5
Or whatever his business is, search most popular hashtags related to his business
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08:52.4
Then it will be easy for you to find profiles, suppose if you don't know which hashtags
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08:57.3
Is popular, like I have used #fitness, below you can see that how much posts it has
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09:02.2
Instagram is suggesting me to and if you don't find this then
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09:09.5
There is a website all hashtag generator, I will attach its link in the resources section
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09:14.4
See here all hashtag.com let me open it in the new tab
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09:19.3
It's very simple it's not that difficult, just watch this whole session
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09:24.2
Completely, and if even then you have any question you can ask me in the QnA session, so don't worry
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09:29.1
I will make everything clear. Now our client's niche is Fitness, so we will write fitness here
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09:34.0
So after writing fitness here, I'll will select top, means whatever is in this category
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09:38.9
Is on the top, only show me those, and then I will click on generate
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09:43.8
As soon as a click here, all the popular hashtags, as you can see
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09:48.7
#fitness #fitnessmotivation #model , and I have got
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09:53.6
Many more popular hashtags on which Instagramers
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09:58.5
Creating their posts, so whatever your e client's niche is, it can be beauty
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10:03.4
Makeup health fitness or any else, you simply need to type the key word here
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10:11.3
You will get the hashtags and you don't need to do anything else, simply take the hashtags related to your field
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10:16.2
Suppose that this is related to our category, and if I click on #fitnessmodel
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10:21.1
So simply see here are the posts and I will simply click here
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10:27.8
So now here I have got so many Instagram accounts related to fitness but
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10:32.7
We don't need all of these accounts the only need those accounts having minimum
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10:37.6
20k followers on maximum 50k, we need to find account in between this follower limit
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10:42.0
so if from here I open his account,
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10:46.9
Let me open his account in the new tab, now where you can see
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10:51.8
His posts are related to fitness
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10:56.7
so you need to check this too, whether it is related to fitness or not
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11:01.6
but if you see the follower count it's too much low, we need minimum 20k
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11:06.5
follower Instagram accounts. So maybe you'll find it difficult in the beginning
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11:11.4
like there are so many influences,lets open her account
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in the new tab, so if we see here, yes. . .
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11:21.2
his follower count limit is alright, now let's check her posts
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11:26.1
It's mostly fitness related, and a little bit fashion related
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11:31.0
Alright, most of her content is related to gym, you can see it here is related to fitness and
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11:35.9
she is promoting some products, is this is a target profile, so
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11:40.8
We can copy it, so let's first copy her is IG means Instagram link
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11:45.7
we copied her Instagram profile link and after that
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11:50.6
lets cut it from here, and now her username
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11:55.5
Let's copy from here, and paste it here in the username section, and
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12:00.4
Bio is all of this section containing links, so let's copy it
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12:05.3
It and paste it here in the bio section, and now the next is
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12:10.2
..... Follower count. So now if we hover over it, we can see
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12:15.1
its written,33565
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12:20.0
It's our follower count all right, now what is engagement ratio
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12:26.1
There is a separate website for this i'll share it with you, but first find some influencers first
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12:31.0
So here we have got one targeted profile,we realized that this one is targeted one
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12:37.5
This profile is according to our criteria, we need to find more like this
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12:42.4
So now what you need to do,just click this arrow, now what will happen
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12:49.6
Instagram will suggest you more accounts related to, or relevant to this account
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12:55.7
Means you only need to struggle for one to two accounts, and then it will suggest all of this below
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13:00.6
So let me open it for you, see I am opening it in a new tab
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13:05.5
This one and also this one, I am opening some of the profile in the new tab
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13:10.4
Ok I am going back ok and again
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13:15.3
And now I have opened this profile in the new tab
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13:20.2
So if you see hear this profile Has 52.1K followers
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13:25.1
We can take this too, there is no issue if it has a little bit more followers
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13:30.0
This doesn't make it any difference, but you can select targeted one too, so did you noticed one thing
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13:34.9
He kept it relevant only, if you go to the next profile, its 89k, we cannot select this one
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13:40.7
So let's see the next one, its 196k we'll not select this, 176k, 216k ok these
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13:45.6
Are so high accounts we don't need these, so let's find some other
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13:50.5
Accounts from the suggestion
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13:55.4
So that Instagram will suggest us some more accounts
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14:00.3
Check out these accounts, 39.3k, 24.6 k
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14:05.2
61.5k, again this account is not for us, so what you have learnt from this
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14:10.1
That you need to do struggle for only one to two accounts, for instance
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14:15.0
You are giving service that you can find and influencers for $15
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14:19.9
As I am teaching you so that took 5 to 10 minutes more, but when you do it yourself
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14:25.6
And you found one to two profiles, then simply click here on the below arrow button
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14:31.9
And then below, you will be suggested more Instagram influencers
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14:36.8
Simply open them in the new tab, in and copy data simple as it is
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14:41.7
The thing that seems so difficult, is actually depend upon this small techniques
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14:47.6
So this technique will be very beneficial for you, must use it
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14:52.5
So now from here let's copy these accounts, but if you want
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14:57.4
If you thinking, so let's skip this one too, next take the other one
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15:02.3
But 1 to 2 thousand doesn't make any difference I am saying this from my experience
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15:07.2
If you want if your client asked for 10 followers
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15:12.1
You can deliver 12, 13 or 14 for the satisfaction of your client
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15:17.0
But at the backend only you know that how easy it is, but this will put a good impression on your client
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15:21.9
And he thinks that, this person did an extra effort for me, so you will get tips as well
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15:26.8
And your client comes back to you, so this is a best thing if you value your client
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15:31.7
So I have just copied all of his bio from here
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15:36.6
Bio done, now we need to see his followers count
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15:41.5
Means we just need to hover, 39361
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15:47.4
39361, and we will find engagement ratio at the end
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15:52.3
Let's copy another profile from here, see
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15:57.2
there are many categories related to fitness and health, now depends
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16:02.1
what is the product of your client, now here he already stated fitness, so we will stick to it
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16:07.0
but more close to it is gym you can see that too, but you cannot choose health
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16:11.9
Health is relevant, but we are not choosing it because it is possible that maybe
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16:16.8
What is the product related to fitness is it a shirt or a medicine?
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16:23.8
anything else or supplements we don't know, just remain close to what your client said
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16:28.7
For instance if you get beauty related niche, then you can see makeup and fashion
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16:33.6
You can see that too, depends if you are not finding enough profiles
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16:38.5
Then you can do this, but you will see it in the future here I am just giving you an idea
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16:43.4
So that you won't feel its new, and you feel that you know it already
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16:48.3
Because this is the reason behind making this course, so we took the username
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16:53.2
And after that again let's copy his bio, and
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16:58.1
here we got his bio, and now let's see his follow count
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17:03.0
So the follower count is 24685
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17:09.7
24685, so from here we have took three profiles
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17:14.6
Now it's turn of engagement ratio, define engagement ratio
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17:20.2
The website that I am going to recommend you is a free website, that is is influencer marketing hub
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17:25.1
Don't worry I will provide the link of this website in the resources section, as the classes proceed
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17:30.0
I will share some extensions with some free extensions with you
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17:34.9
And some free websites, if sometimes when website is not working then you can switch to another or to extensions
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17:39.8
I will deliver everything that I know, but it is possible that
17:39.9
17:44.7
This will be boring for many of you, but stay aside
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17:49.6
We will discuss other things too, you will just need to be with everyone
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17:54.5
So here's what you need to do is, is an influencer marketing hub click here on Instagram
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17:59.9
And if you scroll down you can see that it is asking about Instagram username
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18:04.8
Let me copy the username from here and after that lets paste it over here
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18:09.7
And then click the search button or you can press enter, so now if you see here
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18:14.6
This is the profile and here is the engagement ratio lets copy the engagement ratio from here
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18:19.5
And paste it over here, what is engagement ratio?
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18:24.4
For instance, if an Instagram or an influencer post something
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18:29.3
Then how many likes comments and shares he get
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18:34.2
According to his followers, for example if a person has 10k followers
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18:39.1
But the likes he get onley 5 two 10 then of course his engagement ratio is less
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18:44.0
If the engagement ratio is high then there is is more chances of promotion of a product
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18:49.5
Good engagement means, followers are active on this profile
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18:53.8
You have seen that some profiles have 1lac followers but the likes are 10 to 15 only
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18:58.7
This is because their followers are not so much active, and this is not beneficial for businesses
18:58.8
19:03.6
and if i tell you the good engagement ratio, if you have calculated the engagement ratio
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19:08.5
Then if it is below 1.5 or 1 then don't count that profile
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19:13.4
If you add that profile, that is not going to be beneficial for your client, and your client will not like that too
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19:18.3
I am sharing my experience, because I have done this work, so
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19:23.2
If the rating is 1.5, try to find above 1.5 or above 2
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19:28.1
But the least amount is that it should not be below 1 or 1.5
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19:33.0
That will not be beneficial for the client, because the client sometimes mention this that those leads
19:33.1
19:37.9
Who are not beneficial for us, so don't add those. But if you have found
19:38.0
19:42.8
some extra profiles and want to deliver it, then you can add them in the extra section, but the main
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19:47.7
profiles that you have to deliver, always try that those should be of high engagement ratio
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19:52.6
So we have found the engagement ratio of one profile, so let's copy the second one
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19:57.5
and again we took the username and paste it was here, now again you can see the follower count
19:57.6
20:02.4
And the average likes, if you want you can add this information too
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20:06.6
you can add a separate tab here and name it average likes if you want,
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20:11.5
You can give as much value as you can, but as you are giving 7 engagement ratio
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20:17.5
Then there is no need of this, but you can do this for good impression
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20:22.4
So this one is done here now let's calculate the engagement ratio of 3rd profile
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20:27.3
Ok . . .alright . . And now from here
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20:32.2
I press enter, so . . . . ok
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20:37.1
So 8.90, so till now all the profiles that we have found have
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20:42.7
Good engagement ratio there was no issue with it
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20:49.6
So we find Instagram influencers for any company like this
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20:55.3
I hope, you got all of this, I have shared to websites with you
20:55.4
21:03.5
All hashtag generator, if you don't know which hashtags are popular in specific category that influences are using,
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21:08.4
So that you can directly reach it, so you can use this website and it'll generate hashtags
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21:13.9
For you, and after that you can use influencer marketing hub to calculate the engagement ratio
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21:18.8
This is actually estimated, but there are so many tools you'll have experience with all of those
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21:23.0
In this course, so don't worry, this is estimated
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21:24.9
And you have to write the estimated results
