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Maybe I should get a Masters Degree in Zpop Project
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Hi guys! This is Meraki and welcome back to my channel!
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Despite from being almost over a year from their debut,
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there are still things that we have yet to discover about the project.
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I do believe that we are only seeing just a fragment of what Zpop Dream Truly is.
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So I'm making this series where we try to investigate and put the puzzle pieces together.
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First stop, we are going to investigate the root of everything, the company.
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As we all know, the management of Zpop Project is now in the hands of Divtone Entertainment
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From my previous video we shortly talked about the company shift of the project
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But a lot are still confused that's why we're going to talk more about it.
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If you want to watch my previous video, you can click the link from above.
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As we commonly know, Zenith Media Contents was the one who handled Zstars from the beginning.
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From the training, to their debut and from their tours and comeback.
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We even love how they bonded together. How the staff is very kind to everyone. how the managers handled Zstars
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However, people were shocked that this Divtone Entertainment suddenly popped out
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and that some were worried because they'll be based in Singapore now.
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That's why I want to have an in-depth analysis on this situation.
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First let's quickly talk about who really created the Zpop project.
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People thought that Zenith was the one who created the said project.
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However, upon researching, the project was originally created by the ZMG
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or Zenith Media Group, who's founder and CEO is Mr. NORIMITSU "NORI" KAMESHIMA.
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Zenith Media Contents is just a sublabel or is under the ZMG or Zenith Media Group.
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ZMG let ZMC handle the first generation of Zstars.
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So that's why they debuted in Korea and they were based in Korea.
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We can equate it to how Black Label is to YG Ent if that make sense.
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Zenith Media Group then rebranded into COZMIC Group.
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Most Galaxz did not even notice that the Glitzy App was made by COZMIC Group.
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Earlier this year, they rebranded from COZMIC GROUP to DIVTONE GROUP.
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There were a lot of buzz on what happened, why suddenly Divtone is handling Z-pop
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Speculations were here and there and different opinions floated.
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I will not try to talk about that
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but I will try to share my thoughts on the sudden management shift
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and how it can possibly affect Zstars and Zpop in general.
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Let's dive in and learn more about the company.
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For those who want to learn more about Divtone Group, you may visit there site divtone.com
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or I will put the link belo
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So when I heard first about Divtone I urgently researched about them.
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In fact, Divtone Group has more than one sublabel. One of which as we know is Divtone Entertainment.
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The others are Divtone Immersive and Divtone Studios.
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Next on our discussion we will talk about the people under the said company.
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You might be wondering why should we talk about these people?
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These people will totally influence how Zpop Dream Project will take shape.
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First you already know that the CEO is Mr. Nori Kameshima
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And you know what's an amazing fact is this person created Lou Tianyi which is a Chinese Vocaloid.
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If you are not familiar who Vocaloids are or what voicaloid is
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you might have come accross this girl *Hatsune Miku
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They're considered as virtual idols if one might say
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but anyway, later we will discuss why this fact is important and how this might affect Zstars.
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Next person to meet would be Richard Kidd the Chief Technical Officer, Divtone Group.
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As the information on the site said he was held director, producer, visual effect supervisor roles
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He took parts and credits on the Chronicles of Narnia, Twilight and Transformers franchise
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Heavy right? If you have watched Narnia, Transformer and Twilight,
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you would know that the effects on these movies and the quality on how they were made as a movie was great.
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Another person that we should know about is Alexander Karlsson.
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In Divtone's website he is considered as the Director, Music & Talent
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For some who might not know, he is a producer who have been involved with countless Kpop songs that are bops.
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He even wrote Rainbow for Twice's Newest Album.
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He wrote songs from Super Junior, BTS and Alexa.
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You guys may check his instagram @lefauxreal and twitter @AKarlssonMusic to know more about him and his works
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Now you might be asking, Meraki, why are we even talking about these people?
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Well these people will greatly influence the career of Zstars.
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Take Alexander Karlsson for example.
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If he gets to be involved with Zstars, we can expect great songs from them.
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I mean, hello? Alexa's Bomb was a bomb. No argument about that.
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He produced countless bops and we also want the same for Zstars.
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I am excited on what's to come if he really do participate in making the comebacks of Zgirls and Zboys.
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As for why I mentioned Richard Kidd,
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I mentioned him because we all want a greatly produced music video.
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I'm talking about not just the set but the effects, the edits and all.
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If he also gets to handle our Zstars, I am hoping that they will also produce a wonderful music video.
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Next Part on this video, I want to discuss the description of the company and their goal.
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Now most of us we just know Divtone as a company that is handling Zstars
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but if you trully read their description,
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they claim to be the world's first Entertainment Technology (“Enter-Tech”) company
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harnessing the latest technology to deliver electrifying
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interactive experiences that transport fans into a breathtaking virtual world.
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Now why is it important for us to know the company's overview?
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It is important that we understand the company's overview
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so we would know or have a clue on how the project will go in the future.
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The company's overview or company profile, describes what the company is and what they do.
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Notice the words, interactive experiences, and virtual world.
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For those who are not familiar with virtual world, it is a computer-simulated
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environment which may be populated by many users who can create a personal avatar
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and simultaneously and independently explore the virtual world
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participate in its activities and communicate with others.
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Example of that would be, Second Life, Sims, IMVU and a lot more
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These are games where you can create your own avatar and interact
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with others and participate in activities in a game.
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You can also read in their overview that the other two companies (Immersive and Studios)
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play a huge role in the making of this virtual world.
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Divtone Entertainment will be the entertainment provider
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Divtone Studios is a pioneer in augmented reality (AR), real-time motion technology and holographic artistry
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and Divtone Immersive focuses on virtual interaction and projection mapping.
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Take a look also on their Mission.
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To transform the live performance industry by developing interactive, augmented reality (AR), and virtual live performances.
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Why is this important?
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Here are my thoughts on the company, the change and the future of Zpop.
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It important that we learn about the company, because we get to have an idea what Zpop really is.
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Maybe we are missing the point here.
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Maybe it's not just produce an idol, make songs and be big.
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If we take into account what the profile of the company is and their mission,
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what I can see is that, they are planning a virtual world where we can interact with Zstars and Co-Galaxz.
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If we all would read the description of Divtone Studios,
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there goal is to create the next generation of virtual celebrities
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global icons and entertainers using digital scanning, live motion capture,
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virtualisation and other cutting-edge technologies.
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they will use state-of-the-art solutions to create
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and host “live” virtual performances, world-class pop concerts and interactive shows in major venues worldwide.
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Maybe, in the future, Zstars will also have their avatars
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that we can interact too in this virtual world
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We can go to concerts without even flying to a different country
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Of course, there will be person to person interaction for Zstars
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but I can also see in the future that Divtone will create a new world for us Gen Z.
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It could also mean that there will be animated versions of Zstars songs or themselves
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If you're an anime fan like me, it would be nice to see as well
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For me the shifting of company is not because Zenith has been handling them wrong
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or whatever the issue is
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but for me, they transfered to Divtone to fully show what Zpop really is.
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What I'm saying is, we keep questioning what Zpop really is and what's Divtone's plan.
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When in fact it's already out there. They have a plan already
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however a big project like this need people to work and as for the situation now, it's difficult.
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Zpop even sent a message to a fan in instagram to not worry on Zstars
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they have plans for them.
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We just have to hope that the pandemic will be gone and they can resume.
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Let's hope for the best and continue supporting them.
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Anyway, that's all for the discussion of Zpop's company. For our next chapter watch this,
