Meet The World's First 9 To 5 Billionaire

Title:

Description:

Usually, when we think of billionaires, we think of business owners, hedge fund managers, and leading creatives.  Despite the specific venture, billionaires almost always made their wealth through some sort of individual venture. A few dozen billionaires, however, have been able to become billionaires through employment. Roberto Goizueta, the former CEO of Coca-Cola, was the first to accomplish this feat. During Roberto's stint at Coca-Cola, Roberto introduced a variety of new drinks from Diet Coke and Cherry Coke to the infamous New Coke. Aside from new drinks, Roberto also emphasized investing in the business through vertical integration and aggressive marketing efforts. Roberto succeeded in growing Coca-Cola from being an American business that had international operations to an international business that was simply based in America. This video explains the life and rise of Roberto Goizueta and how he became the world's first employee billionaire.

Discord Community: 
https://discord.gg/SJUNWNt

Timestamps: 
0:00 - Roberto Goizueta
0:41 - Joining Coca Cola
2:18 - Starting Over
3:52 - Becoming CEO
7:02 - New Drinks
7:49 - Aggressive Marketing
8:35 - Strategic Investments
9:31 - Untimely End

Thumbnail Credit: 
https://bit.ly/3zFw5CW

Resources: 
https://pastebin.com/cxzJX1fp

YouTube url:	https://youtu.be/pyEGXqsZ1f0
Created:	23. 11. 2021 15:03:51

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Meet The World's First 9 To 5 Billionaire